Want the best tech for quite a bit less? The time for one of the world's biggest sales has come around again. Amazon Prime Day allows the global retailer and logistics leviathan to divest itself of the excess that's been clogging its shelves for the past year while offering consumers some amazing discounts.
These days, 'Prime' is about so much more than next-day delivery. Membership of Amazon's premium service offers customers access to Prime Video, ad-free viewing on Twitch, early access to flash deals, discounts on video game pre-orders, and a host of other benefits.
What is Amazon Prime Day and how does it work?
Amazon Prime Day (note: it's actually 36 hours this year) is an annual sale bonanza, much like Black Friday and Cyber Monday, that comes around once a year.
It's a chance for Jeff Bezos's brand to coax you into annual membership by slashing prices on its electronics and thousands upon thousands of other items across Amazon's stock in tech, beauty, home, you name it.
When is Amazon Prime Day?
This year will be the fourth Prime Day to take place – the first was in 2015 – and it's always in July. This year it officially started at 12 noon yesterday (July 16), running till midnight tonight (July 17), although some of the deals actually began on July 3.
The sale is happening across a host of countries including the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and – new for this year – Australia, Singapore, the Netherlands and Luxembourg.
Some of these deals will be available for the whole sale period, while others are typically only available for a short period of time in the form of "lightning deals". You'll have to be quick off the mark in order to pick up the latter, but don't worry, you'll get fair warning before they go live.
Of course, there's a catch: you've got to be a Prime member in order to see the best deals before anyone else. Membership costs £79 per year, but you can also sign up for a free 30-day trial if you're not already a member.
To help the party go with a swing, Amazon put on an Unbox Prime Day event in London last Sunday (July 15), with a screening of Paddington 2 and a performance by Take That. Which was nice.
What deals are currently active?
We've curated the best in entertainment and technology deals we could find. Take a look at the top live deals for Digital Spy readers below…
Best 4K TV deals
NEW Philips 43" Ambilight 4K Ultra HD Android Smart TV – Was £600 Now £419 SAVE 30%
Best HD TV deals
Best TV set-top box deals
Best video-game deals
NEW Far Cry 5 Limited Edition on PS4 (Amazon Exclusive) – Was £55 Now £36 SAVE 35%
Best projector deals for movies and gaming
Best headphones deals
NEW Beats by Dr. Dre Solo 3 Wireless On-Ear Headphones – Was £209 Now £149.99 SAVE 28%
Best speaker deals
NEW Ultimate Ears 984-001221 MEGABOOM Limited Edition Waterproof and Shockproof Wireless Speaker – Was £149.99 Now £99 SAVE 34%
NEW Ultimate Ears WONDERBOOM Bluetooth Waterproof Speakers (2 pack) – Was £123 Now £79 SAVE 36%
Best entertainment deals
Best tablet and e-reader deals
Best smartphone deals
Best laptop and desktop deals
NEW ASUS FX503VM-EN184T 15.6" i5-7300HQ Full HD Gaming Laptop – Was £899.99 Now £699.99 SAVE 22%
NEW HP Pavilion Power 580-100na Intel i5-8400 Gaming Desktop PC – Was £949.99 Now £699.99 SAVE 26%
NEW ASUS FX504 15.6" Intel i5-8300H Full HD Gaming Laptop – Was £650 Now £549.99 SAVE 15%
NEW ASUS VivoBook Slim S410UA-BV134T 14" i5-8250U Laptop – Was £799.99 Now £499.99 SAVE 38%
NEW HP 15-bs501na FHD 15.6" Intel i3-6006U 1TB HDD Laptop – Was £399.99 Now £299.99 SAVE 25%
NEW Lenovo IdeaPad 120s 14" Intel Pentium N4200 Laptop – Was £239.99 Now £189.99 SAVE 21%
NEW iOTA 360 11.6'' 1.92GHz Convertible Touch HD Laptop – Was £199.99 Now £119.99 SAVE 40%
Best computer monitor deals
Best computers accessories deals
NEW Seagate STEB6000403 6TB Expansion USB 3.0 External Hard Drive – Was £129.99 Now £89.99 SAVE 31%
Best smart home deals
NEW Hive Active Heating & Hot Water Thermostat with Pro Installation – Was £225 Now £149.99 SAVE 33%
NEW Philips Hue White & Colour Ambiance Bulb Twin Pack with Bridge – Was £134.98 Now 79.99 SAVE 41%
Best camera deals
Best activity tracker deals
NEW Garmin 010-03717-71 Forerunner 235 GPS Running Watch – Was £189 Now £154.99 SAVE 18%
NEW Fitbit Blaze Smart Fitness Watch with Heart Rate Monitor – Was £149.99 Now £99.99SAVE 33%
NEW Garmin Vivoactive 3 GPS Smartwatch with Heart Rate monitor – Was £240 Now £204.99 SAVE 15%
NEW Fitbit Charge 2 Activity Tracker with Heart Rate Monitor – Was £109.99 Now £79.99 SAVE 27%
NEW Jabra Elite Sport True Wireless Bluetooth Headset with Activity Monitor – Was £199.99 Now £105.99 SAVE 47%
Best Amazon services deals
Amazon has some great discounts on its own Prime services, too.
- Audible – 50% off a 12-month subscription – save £47.94 off Amazon's premium audiobook service, usually £7.99 per month, until July 31st.
- Prime Video – Prime members can get up to 50% off various movies and TV shows to rent or buy on Prime Video from 3rd to 17th July, including Spiderman: Homecoming, Baywatch, Despicable Me 3, Handmaid's Tale, Suits and Line of Duty.
- Prime Video Channels – From July 3 to 17 of July, Prime members can subscribe to some of their favourite TV channels and get three months' subscription at no extra cost – these include Discovery, Shudder, MGM and BFI Player.
- Amazon Music – Four months for 99p – 97% offPrime members who haven't yet tried Amazon Music Unlimited can get four months of the premium, on-demand service for 99p until July 31 (usually £7.99 a month or £79 a year for Prime members).
- Twitch Prime – Members can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend. Members will also receive exclusive in-game loot for Warframe and PlayerUnknown's Battlegrounds.
- Kindle Unlimited – Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.
How can I find the best deals on the day?
The amount of deals on the day can be overwhelming and hard to keep track of, so it's good to try and keep organised. Thankfully, there are a few ways you can keep track of deals and make sure you don't miss out on the items you really want.
Bookmark this page
The easiest way is to keep your eye on Digital Spy Tech, which will be curating the best deals over the course of the Amazon Prime Day festivities right here.
Alerts via the Amazon app
Probably the most effective method for most people to keep abreast of deals when on-the-go. Simply turn on "Watched and Waitlisted Deals" in the app's settings, and then tap 'watch' on the specific item. When the deal starts, your smartphone will be sent a notification. Easy!
Ask Alexa via an Echo or Echo Dot
If you own an Echo or Echo Dot speaker then you can ask Alexa "what are your deals?" and she will provide more than 100 offers that are exclusive to Alexa users.
Once again, you'll have to be a Prime member in order take advantage of the special offers, but you can also ask Alexa to sign you up by saying "sign me up for Prime".
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