Amazon's new Kindle, the backlit Paperwhite, is widely regarded as the best e-reader you can own.
According to Amazon's Kindle page, it'll take four to six weeks for your Paperwhite to ship after you order. That means you won't get it until November at the very earliest.
Here's the note from Amazon:
Due to popular demand, orders placed today are expected to ship in 4 to 6 weeks. Limit two per customer.
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