The next potential feature for Amazon digital assistant Alexa: the ability to impersonate a deceased relative.
This week, Amazon is hosting its re:MARS conference, which breaks down company advances in areas including machine learning, automation, robotics and space.
During the conference, Rohit Prasad, senior vice president and head scientist for Alexa AI at Amazon, demonstrated one way to leverage the voice assistant by mimicking the voice of a dead relative.
A video of the feature in action shows a child reading a book, asking Alexa: "Can Grandma finish reading me The Wizard of Oz?" Alexa's voice then changes to the voice of the grandmother, who continues reading the story.
"While AI can't eliminate that pain of loss, it can definitely make their memories last," said Prasad.
It's not clear when the feature would be made available on Alexa-enabled devices.
The concept of using technology to keep deceased loved ones alive is not new. Microsoft was granted a patent to create a conversational chatbot modeled after anyone, including a dead person, CNN reported last year. Microsoft said there are no plans to build any type of product.
Other startups have surfaced that claim to preserve someone's personality after they die.
Alexa as dead relatives? 'This feels like a bad idea'
Most of the reaction shared on Twitter to the feature has been negative, with many users saying they don't want it.
"No no no this feels like a bad idea," reads a response from one Twitter account going by the handle @Jaymerz.
"I don’t want my dead grandma reminding me to buy more coffee creamer," wrote another user going by the handle @ljenkins314.
No no no this feels like a bad idea
— Jaimey Khay (@Jaymerz) June 22, 2022
I hate this. All of it. Just gross.
— Tattie Good 🌈 (@GoodTattie) June 22, 2022
I don’t want my dead grandma reminding me to buy more coffee creamer.
— Tsukkomi (@ljenkins314) June 22, 2022
Several users cited the similarities to Netflix series "Black Mirror," a dystopian science fiction series focused on the darker side of technology. One episode from Season 2 titled "Be Right Back" is about a service allowing people to talk to the deceased.
Follow Brett Molina on Twitter: @brettmolina23.
This article originally appeared on USA TODAY: Amazon Alexa feature can mimic voice of a deceased loved one