LEAWOOD, Kan.--(BUSINESS WIRE)--
AMC Theatres® (AMC) today announced that it now has more than 7 million AMC Stubs member households, adding more than 1 million members over a period of approximately 2 months. AMC announced on Feb. 13, 2017, that the Company had reached 6 million AMC Stubs members. The Company is on track to triple its AMC Stubs membership year-over-year by the start of this summer.
“We continue to be very pleased at the brisk growth pace of our AMC Stubs membership base, and with the spring and summer blockbuster season on the immediate horizon, and the former Carmike theatres rapidly coming on board to AMC systems, we’re excited about the opportunity for accelerated growth of the program’s membership,” said Adam Aron, CEO and President of AMC. “The tremendous year-over-year growth of our AMC Stubs database continues to provide significant benefit to our entire marketing strategy as we’re able to reach more movie-goers with greater efficiency and precision.”
In July of 2016, AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free refill on large popcorn, up to $2 off tickets every Tuesday, a free large popcorn birthday gift and 20 points earned for every dollar spent.
The program’s top tier, AMC Stubs Premiere, also saw a refresh that included the addition of new guest benefits. For a $15 annual membership fee, Premiere members enjoy express service with specially marked shorter lines at the box office and concession stand, free size upgrades on popcorn and soda, a free refill on large popcorn, up to $5 off movie tickets on Tuesdays, a birthday gift (free large popcorn and soda), no online ticket fees and 100 reward points for every $1 spent.
AMC Stubs members earn $5 to spend for 5,000 points earned. Premiere members can redeem that $5 on tickets, snacks, and more, while Insiders can redeem their $5 for food and drinks. All AMC Stubs members receive access to exclusive offers, screenings and more. For information about AMC Stubs and to sign up, guests can inquire at their local AMC theatre or at amctheatres.com/amcstubs.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK & Ireland. amctheatres.com