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In addition to the $1 million in grants funded by American Express and administered by the National Trust, a number of campaign partners, including AT&T Business, Dell Technologies, Resy, Main Street America, the National Restaurant Association, Ripl, Nextdoor and Emerald Brand will offer various products and services collectively worth more than $250,000 for grantees to upgrade their restaurant’s digital presence and capabilities.
American Express (NYSE: AXP), and the National Trust for Historic Preservation, today announced the 25 historic and culturally significant restaurants in the U.S. owned by underrepresented groups that will receive funding through the "Backing Historic Small Restaurants" Grant Program. Read more about these historic restaurants’ remarkable stories on Resy.com.
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Ben's Chili Bowl, Washington D.C. (Photo: Business Wire)
Each restaurant will receive $40,000 in grants funded by American Express and administered by the National Trust. The National Trust will also provide technical assistance to support the use of the grant funds.
The funding will help each restaurant enhance restaurant exteriors, build new outdoor seating areas, and upgrade online businesses to help mitigate operating costs as they work to recover from the financial impacts of the pandemic.
"We are honored to play a role in supporting these historic small restaurants that have served our communities for decades," said Jennifer Skyler, Chief Corporate Affairs Officer, American Express, and Chair of the American Express Foundation. "This program expands on our legacy of backing small businesses by helping to preserve these iconic restaurants and support their recovery from the pandemic so they can continue to welcome customers for years to come."
"Historic small restaurants are cultural treasures that strengthen their communities and carry their legacies and traditions forward in deeply meaningful ways," said Katherine Malone-France, Chief Preservation Officer, National Trust. "These restaurants have demonstrated their resiliency for decades, and even while dealing with the financial impacts of the pandemic, they have continued to support their communities in many ways. We are honored to partner with American Express to help these landmarks write the next chapters in their amazing stories."
The 25 historic and culturally significant restaurants in the U.S. were selected by American Express, in partnership with the National Trust, with input from a chef advisory committee assembled by Resy including chefs Deborah VanTrece, Edouardo Jordan, and Kwame Onwuachi.
Each restaurant was carefully evaluated based on the program selection criteria.
"Backing Historic Small Restaurants" Grantees
New Orleans, La.
Los Angeles, Calif.
San Jose, Calif.
Boquerón, Puerto Rico
New York, N.Y.
Baker’s Keyboard Lounge
New York, N.Y.
Los Angeles, Calif.
Kansas City, Mo.
As part of the grant program, American Express’ partners will also provide support to these historic small restaurants in areas their businesses need most.
"We’re thrilled to be part of this outstanding initiative and support these historic restaurants with innovative products and services that will help them pivot to doing business in new ways," said Stacey Marx, President, AT&T National Business & Channels. "These are places just down the street where our communities come together, and we’re honored to help them build brand loyalty through a digital customer experience."
"Like all small businesses, these restaurants and their employees represent the backbone of the U.S. economy and are at the heart of our neighborhoods," said Erik Day, Senior Vice President, Small Business, Dell Technologies. "In a year where so many businesses have been tested, we’re standing alongside these historic restaurants and providing them solutions that will help them upgrade their digital business capabilities, drive efficiencies and improve the customer experience."
Services provided by the program partners include:
AT&T Business and Dell Technologies will each offer up to $5K to each awarded historic small restaurant for a collective total of up to $250K to spend on products and services for digital upgrades.
Resy, a hospitality technology and consumer-facing reservation platform that is part of the American Express family, will offer complimentary use of its Resy OS software for one year to each of the historic small restaurants selected. Resy OS powers restaurants around the world, streamlines operations and efficiency and is helping restaurants build back better, faster, stronger.
Main Street America will provide specialized technical assistance on small business marketing strategy for grantees, delivered through a series of three training webinars and Q&A "ask the expert" opportunities with UrbanMain Marketing Specialists.
The National Restaurant Association and National Restaurant Association Educational Foundation will offer access to virtual educational tools and training to support the 25-awarded restaurants, as well as up to 75 restaurants that were nominated for the program.
Ripl will provide one year free of their social media management services, Nextdoor will provide free media for restaurant promotion to their local communities, and Emerald Brand will provide a sustainable takeout packaging starter kit.
Supporting Small Restaurants
American Express has made several commitments to support restaurants since the beginning of the pandemic, including a national campaign launched earlier this year with Resy to "Order In, Help Out." The campaign was an extension of American Express’ Shop Small® effort, a global movement to spotlight and support small businesses, especially during the hardships experienced due to COVID-19.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
Key links to products, services and corporate responsibility information: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, Accertify, InAuth, corporate card, business travel, and corporate responsibility.
ABOUT THE NATIONAL TRUST FOR HISTORIC PRESERVATION
The National Trust for Historic Preservation, a privately funded nonprofit organization, works to save America’s historic places. SavingPlaces.org | @savingplaces
American Express has invested more than $30M to preserve historic places in the U.S. through its close partnership with the National Trust for Historic Preservation since 1992.
ABOUT AT&T COMMUNICATIONS
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we @ATT innovate to improve lives. AT&T Communications is part of AT&T Inc. (NYSE:T). For more information, please visit us at att.com.
ABOUT DELL TECHNOLOGIES
Dell Technologies (NYSE:DELL) is a unique family of businesses that helps individuals and organizations of all sizes build their digital future and transform how they work, live, and play. With over 30 years’ experience helping small businesses succeed, Dell Technologies partners with companies to create customized solutions to support their business needs. From providing a dedicated advisor to supplying best-in-business technology solutions, Dell Technologies keeps small businesses ready for what's next. To learn more about Dell’s solutions for small businesses, visit Dell.com
ABOUT MAIN STREET AMERICA
Main Street America is a national leader in economic development and community revitalization in older and historic commercial districts. We help build more sustainable and equitable communities by lifting up the people and places that make Main Streets thrive. The Main Street program was created as a program of the National Trust in 1980 to combat the harmful impacts of sprawl and the changing nature of retail on the physical character and economies of communities. Today’s Main Street programs serve both rural and urban communities, more than 80% of which are located in low-to-moderate income census tracts. Main Street programs are currently in more than 1,200 communities in 45 states. The program has served more than 2,000 communities since its inception.
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