The Company is in advanced negotiations to obtain structured financing to bolster the Company's balance sheet
PLAYA VISTA, CA / ACCESSWIRE / November 26, 2018 / American Premium Water Corporation (OTC PINK: HIPH) announces that itsLALPINA CBD beverage will be sold with Fit Food Fresh (https://www.fitfoodfresh.com) in southern Florida along with its fresh prepared food plans. Fit Food Fresh, which is the highest rated food delivery program in South Florida, services customers Palm Beach, Dade, Browardand Martin counties, which,according the latest census figures, comprises 6,318,747 residents, the largest population concentration in Florida.
American Premium CEO and Interim Chairman Ryan Fishoff, commented, "I am happy to announceLALPINA CBD will be sold in the Fit Food Fresh platform. This is a great partnership for the Company. Being in the Fit Food ecosystem, we will be able to directly connect with their captivehealth focused customer base that is a natural target for the CBD product. Not only is the Company hitting one ofit's core target markets (the greater-Miami area), we have a great partner that will provide us important analytics on buying patterns which will provide the Company critical data to improve the marketing of the product. I hope this partnership serves as the blueprint for future partnerships with regional and national fresh meal services."
Fit Food Fresh is part of the growing ready meals market, which, according to Research and Markets, is projected to reach $143 billion in market size by 2023, growing at a rate of 10.6% CAGR during the period. The industry is currently fragmented between regional and national players; ensuring fresh delivery ofperishable product is the biggest hurdle for regional players to expand nationally. Blue Apron (NYSE:APRN), the largest service nationwide service, generates roughly $715 Million in revenue. The Company is projecting that partnerships in the ready meals market like Fit Fresh could generate in excess of $500,000 in topline revenue for the Company.
"It has been a busy week since I got back from the MJBIZ conference. The partnership with Fit Food Fresh is the second significant distribution deal that the Company has closed in as many weeks (The Company announced on November 14th it will be featured in New York City's first ever CBD pop-up shop). The Company is engaged in distribution discussions with many other partners in different verticals. We are pursuing distribution in various mediums so that we can hit the widest swath of customers possible, specifically in our four key market areas (New York, Vegas, Miami, and Los Angeles). I have also been working on the relaunch of the Gents website (www.gentsco.com) which will be ready to go in time for Cyber Monday and the ensuring holiday period. In addition to working on multiple distribution deals and e-commerce amplifications, the Company has been engaged with strategic partners on securing financial instruments that will add positive value to the Company's balance sheet, which should allow the Company to achieve the corporate initiatives we have laid out in an expedited manner. I look forward to updating the investment community about all these initiatives when I have more updates to report," concluded Mr. Fishoff.
About American Premium Water Corp.
American Premium Water (HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen andNano technologies paired with cannabidiol (CBD) to treat health disorders and enhancequality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptiveblock chain technologies to expand the retail footprint. The company's portfolio includes theLALPINA Hydro andLALPINA Hydro CBD brands (www.LalpinaInc.com), Gents, Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).
Safe Harbor Notice
Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimatesand assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.