Crazy Rich Asians is breaking a crazy amount of records.
The Warner Bros. movie, which was released in the United States last Wednesday, is already the first major studio film to feature a predominantly Asian and Asian-American cast since the release of The Joy Luck Club in 1993.
But that’s not all.
The Jon Chu-directed picture is also the first romantic comedy to rake in more than $20 million in its opening weekend in three years, possibly proving that the rom-com isn’t dead. And it was the best performing PG-13 rom-com since Think Like A Man, released in 2012. The film has already earned $34 million since opening.
The film, an adaptation of the best-selling book of the same name and starring Fresh Off the Boat star Constance Wu and newcomer Henry Golding, almost didn’t see a theatrical release at all. Netflix nearly beat Warner Bros. to the punch for the film rights, but the film’s producers reportedly turned down the deal after deciding to prioritize a cinema release.
And while the box office and social media responses have been huge, Crazy Rich Asians did receive a bit of an extra boost: over 100 creatives, founders, and leaders participated in a campaign called #goldopen, in which they bought out entire theaters to ensure wider viewership. The tactic was similarly employed at the time that Black Panther was released.