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From App Maker to Game-Changer: Slice Unveils Definitive Digital Commerce Data From More Than 2 Million Consumers

PALO ALTO, CA--(Marketwired - Sep 25, 2014) - Slice, the company known for its eponymous app that makes online shopping smarter by extracting and organizing valuable data from e-receipts, today launches its analytics business, Slice Intelligence. With a panel of more than 2 million online shoppers, Slice Intelligence offers the most detailed and precise digital commerce data available, reported daily.

Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, over time. While other e-commerce data comes from relatively small panels of online users or from groups of people who scan their purchases or take pictures of their receipts, Slice accurately measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.

Slice gets its data from e-receipts -- not a browser, app or software installed by the end-user -- so its measurement reflects comprehensive shopping behavior across multiple devices, over time, which is key in an increasingly omnichannel retail world.

"Slice was founded, funded and acquired based on the value of the purchase data we are able to capture using our machine-learning technology," said Scott Brady, founder and CEO, Slice. "The depth and breadth of commerce we measure is an order of magnitude above what has ever been seen, and before today's launch, eluded the market research industry. We've brought together the best in the measurement business to transform Slice's big data into actionable insights, at a level of speed and detail that fundamentally changes what the industry can learn about shopping behavior."

Increasingly, more spending is recorded in e-receipts than on paper, and consumers and businesses alike can benefit from the resulting organized, classified and contextualized view of purchase behavior, across all categories -- the complete Purchase Graph. Online retailers know everything about their own customers' purchase behavior and preferences, but fly blind once those customers shop elsewhere.

Slice's retailer-independent methodology enables the first true, clear picture of commerce and competitive intelligence, heralding a new era of transparency in e-commerce measurement. Free of the inherent biases of self-reporting or retailer restrictions, Slice Intelligence delivers an unprecedented view into consumer spending behavior: on-demand, comprehensive measurement of omnichannel shopping data pulled directly from the largest base of shoppers in the industry.

To demonstrate the speed and fidelity of its data, Slice revealed the first look at the popularity of the iPhone 6 and iPhone 6 Plus.

As expected, Apple fans flocked to purchase the latest and greatest from Apple, with 85 percent of those who pre-ordered a device the first weekend upgrading from a previous iPhone. Fully two-thirds of iPhone 6 buyers were upgrading from an iPhone 5, 5s or 5c, the most recent model.

Top 5 Previous Device Bought by iPhone 6 Purchasers

Device Model

% of Purchases

iPhone 5


iPhone 5S


iPhone 4S


iPhone 4


iPhone 5c


Source: Slice Intelligence, copyright 2014. Study of U.S. online consumers who pre-ordered the iPhone 6 the weekend of September 12-14. N=5,703 online shoppers.

"Outside of Cupertino, the big winner of the iPhone 6 launch was T-Mobile, which managed to capture about 20 percent of all pre-orders opening weekend, outperforming its market share," observed Kanishka Agarwal, chief data officer, Slice Intelligence. "T-Mobile's grab of these consumers is an indication that their aggressive switching campaign is gaining traction -- especially considering that about a third of pre-orders were upgrading the iPhone 5s, which came out less than a year ago, and would have been tied to a contract."

iPhone 6 and iPhone 6 Plus Online Purchases, by Carrier, First Weekend


iPhone 6

iPhone 6 Plus













Source: Slice Intelligence, copyright 2014 n=13,055 U.S. online purchases between September 12-14, 2014.

"With more than 2 million consumers transacting more than $4 billion in our census, we are able to precisely measure what others can only approximate," said Agarwal. "Clients who are accustomed to waiting months for data can now act on what is happening today, and see it in intricate detail. This is high-definition data."

About Slice Intelligence

Slice Intelligence is high-definition data. With a methodology grounded in science, only Slice offers vital intelligence that is the pulse of the digital economy -- actual purchases directly from online shoppers, on any device or location, reported daily.

Slice Intelligence is a division of Slice Technologies and is led by a team of measurement industry executives who have brought some of the most innovative and successful digital measurement products to market. Learn more at www.sliceintelligence.com and on twitter @SliceIntel.

About Slice

Slice is online shopping, smarter. Slice's technology automatically identifies e-receipts within inboxes and extracts every data point about every purchase to create digital commerce products that delight consumers and create business value for partners.

Slice is transforming online shopping and retail by unveiling never-before-seen digital commerce data via its APIs, information products and consumer applications. The company has processed more than 175 million items to date for a total purchase value of over $4 billion.

Based in Palo Alto, CA, Slice is an independent, wholly-owned subsidiary of Rakuten. To learn more about Slice, visit www.slice.com.