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New app 'Pokemon Go' dubbed more popular than Snapchat, Twitter and Tinder

Pokémon Go now available on the Apple Watch

Newly released augmented reality mobile game "Pokémon GO" is on track to surpass Twitter in daily active users on Android and is reportedly more popular than both Snapchat and dating app Tinder, according to fresh figures published by online traffic estimator tool SimilarWeb.

The new app, which allows users to play the animated Pokemon game in the real world via virtual reality technology, is currently only officially available in the US, New Zealand, and Australia with creators Niantic Labs forced to pause its global rollout due to its overwhelming and unexpected popularity.

According to Forbes, as of 48 hours ago, "Pokemon GO" was installed on 5.6% of all Android devices in the United States, and is installed on more Android phones than Tinder, with average users spending twice the amount of time engaged with "Pokemon GO" than they are on apps like Snapchat.

According to Google data, search activity for the term "Pokemon" has also reached an all-time high, since it started tracking search trends.