According to a report published today by Forrester Research Inc. , Apple , which is set to release the latest model of its iPad tablet tomorrow, doesn’t have a single Android-based competitor with more than 5 percent of the market.
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Despite advancements in manufacturing tablets made by Samsung, Sony , and Toshiba, Apple still controls 73 percent of the tablet market. Tablets using Google’s Android software tend to be much more affordable than Apple’s $500 iPad, but have been inconsistently branded. Vying for a very distant second place are Amazon’s Kindle Fire and Barnes & Noble’s Nook tablet, which fare better because they build features on top of Android without using the brand, and because they sell at a steep discount compared to their sleeker iOS rival.
When Forrester conducted its research in September, Hewlett-Packard was in second place to Apple with 6 percent of the tablet market, followed by Samsung with 5 percent, Motorola Mobility with 4 percent, and Acer with 3 percent. HP’s success in the tablet market was due to the sale of the affordable TouchPad tablets at $99 that were later discontinued.
Forrester also conducted a study surveying customers on which tablet they would purchase: 21 percent of consumers said they would purchase a tablet made by Samsung, 24 percent said they would purchase a tablet made by Amazon, but a whopping 61 percent said they would purchase Apple’s iPad.
The tablet market is booming, with many predicting that one-third of the U.S. adult population will own a tablet by 2016. Tablets are making a breakthrough in the workplace where the majority of tablets are even paid for by employees themselves. With the release of the highly desirable iPad HD expected this month and a likely price cut for the iPad 2, Apple will certainly witness impressive tablet sales this year, and will more than likely hold on to its crown.
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