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Apple Continues to Lead U.S. Smartphone Market

Paul Ausick

For the three months ending in July 2013, Samsung Electronics closed the market share gap slightly between itself and Apple Inc. (AAPL) in the U.S. smartphone market. Compared with market share totals at the end of April, Apple’s share rose from 39.2% to 40.2%, while Samsung’s share rose from 22% to 24.1%.

The data was reported by comScore Inc. (SCOR).

The other OEMs in the top five were HTC, with a July share of 8%, down from 8.9% in April; Motorola from Google Inc. (GOOG) with a 6.9% share, down from 8.3% in April; and LG Electronics with a 6.8% share, up 0.1% from April.

In the U.S. market, the Android operating system from Google enjoys 51.8% of the market, compared with 40.4% for iOS. The BlackBerry platform from BlackBerry Ltd. (BBRY) fell from 5.1% to 4.3%, while Microsoft Corp. (MSFT) remained flat at 3%. Symbian has managed to hold on to 0.3% of the market, but that will dwindle to zero over time.

The top smartphone properties measured by reach belong to Google (92.6% reach), Facebook Inc. (FB) with an 86.3% reach, Yahoo! Inc. (YHOO) with 81.7% reach, Amazon.com Inc. (AMZN) with 66.8%, and Apple with 50.2%. The top smartphone apps belong to Facebook with 76.1% of U.S. users and four Google apps -- YouTube, Google Play, Google Search, and Google Maps -- rounding out the top five.