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Apple rules smartphone biz; FitBit's strong starts; Ascena cuts FY outlook

Time for your daily dose of trending tickers, the stocks you're following based on your Yahoo Finance ticker searches.

Ascena Retail Group 

Ascena Retail Group (ASNA) dropped after cutting its full-year earnings outlook. The owner of Dress Barn and Justice stores blamed weaker-than-expected sales. The retailer is also taking a charge of up to $325 million related to Lane Bryant line. The company announced in May, it is buying the parent of Ann Taylor (ANN) stores.

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Apple 

Apple (AAPL) is dominating the smartphone market. Canaccord Genuity estimated Apple's iPhone took 92% of all profits in the smartphone business on just 20% of sales, in the first quarter. Separately, the stock was upgraded at Societe Generale to "buy" from "hold". The firm is keeping its price target at $140 a share, which is still about a 13% gain from Friday's closing price.

FitBit 

Strong coverage starts moved FitBit (FIT) to the upside. The stock is now being covered by several firms with their highest ratings. The initiations follow a post IPO quiet period being lifted. Shares of the wearable fitness device maker are up nearly 40% since going public last month.