Ahead of Apple's big keynote event on Wednesday, the company's website accidentally revealed the names of three new iPhone models.
Apple is expected to announce the iPhone XS, the iPhone XS Max, and the iPhone XR on Wednesday. All three names showed up in code on Apple's website seen by The Verge and All Things How.
Many details, including photos, of what are said to be the 2018 iPhone models have leaked already, but exactly what Apple would call each phone was one of the last remaining mysteries.
If Apple's own website is to be believed, the smartphone maker plans to announce three new iPhone models on Wednesday: the iPhone XS, the iPhone XS Max, and the iPhone XR.
That's according to The Verge and All Things How, which both dug into the Apple website's product sitemap XML file — the code powering the website — and found several direct references to the three devices.
The three models are expected to break down as such:
The iPhone XS is expected to be the "S" version of 2017's iPhone X, with upgraded internals and a similar design.
The iPhone XS Max is expected to be the "Plus" version of the iPhone XS, with a larger screen.
The iPhone XR, which was also rumored to be named the iPhone XC, is expected to be a rare budget option from Apple, using an LCD screen as opposed to a nicer, more expensive OLED screen.
Apple is notorious for running a tight ship with few product leaks, though there are a handful of notable examples where that hasn't been the case.
Most notoriously, a pre-production model of the iPhone 4 was left in a bar in 2010 and subsequently purchased by and written about by the tech blog Gizmodo. In 2017, an icon of the iPhone X's design was discovered within Apple's HomePod firmware ahead of the company's announcement.
More recently, images of what are said to be the iPhone XS and XS Max models were discovered by the Apple blog 9to5Mac, which apparently guessed at URLs to uncover marketing images of still unannounced devices.
Additionally, it looks as if the iPhone XS and XS Max will come with an option for 512 GB of storage, a first for the iPhone. But other than that detail and the names of the devices, we're still in the dark about this year's iPhones.
Apple will almost certainly share more details on Wednesday at its annual event in California. You can follow along with the whole thing at the Tech Insider homepage starting at noon ET.