(Steve Kovach/Tech Insider)
At today's Apple event, CEO Tim Cook announced that the Apple Watch is the #1 best selling smartwatch in the world.
And to keep that train rolling, Cook says, the Apple Watch is now starting at $299 — a $50 discount from its former $349 starting price.
Cook also says that Apple will be introducing a new kind of Apple Watch band, made from woven nylon, and coming in a variety of colors.
It may be the best-selling smartwatch in the world, but the Apple Watch is still not the sales smash that the company obviously hoped. Apple is clearly banking that a lower barrier to entry will get more people on board.
Still, for those Apple Watch owners out there in the world, I bet they'd rather have a new software update than a new watchband. Maybe Apple will have more to share at its forthcoming Worldwide Developers Conference.
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