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Apple will reportedly announce the next iPhone on September 12

Tim Cook
Tim Cook

(Justin Sullivan/Getty)


Apple is planning to hold its annual launch event for the new iPhone on September 12, The Wall Street Journal reported on Monday.

Official invitations have not been sent yet.

Apple is expected to launch three new iPhone models at its September event.

One of the new models is rumored to have a next-generation OLED screen that covers nearly the entire front of the phone. There's a lot of speculation about what this model may cost — The New York Times pegged the price at about $999 last week.

Apple will most likely launch two other iPhone models at the event that are more like the current iPhone 7 and iPhone 7 Plus.

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Analysts also expect Apple to launch a new model of the Apple Watch this fall with a cellular connection that may not need to be connected to an iPhone, and an Apple TV that can display content in super-high-definition 4K resolution.

iPhone sales, Apple's most important business, have slowed in the past two years, as the iPhone 7's design was largely the same as its predecessor. Apple is hoping a newly redesigned iPhone can spur major demand for its flagship device.

In June, Apple said it would launch a new voice-controlled speaker called HomePod and an iMac computer geared toward professionals by the end of 2017.

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