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Apple Watch Social Mentions Down 80% Since Launch

Wayne Duggan

The latest data from TickerTags indicates the novelty appeal of Apple Inc. (NASDAQ: AAPL)’s Apple Watch has worn off in a big way since the device’s launch. Shareholders are hoping the Apple Watch will provide a boost to the company’s bottom line when Apple reports Q1 earnings this afternoon. Unfortunately, social media buzz (or lack thereof) isn’t particularly encouraging.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

Social media mentions of the Apple Watch are down nearly 80 percent since its 2015 launch. Compared to mentions of competitor Fitbit Inc (NYSE: FIT)’s wearable devices, the Apple Watch is coming up especially short. Twelve months ago, “Apple Watch” had twice the number of social media mentions as “Fitbit,” but now Fitbit is winning the buzz battle with more than three times the number of mentions as the Apple Watch.

Related Link: How Social Data Predicted Disney's 'Jungle Book' Success

One positive takeaway for Apple shareholders is that the sentiment of social media conversations about the Apple Watch has remained mostly positive, and negative sentiment has declined since the launch.

Surprisingly, there was also no noticeable spike in organic social media chatter surrounding the release of the iPhone SE. Typically social media has a lot to say about the new model iPhones.

Disclosure: the author holds no position in the stocks mentioned.

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