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Apple's clever (and kind of risky) plan to dominate the week before its big event

Alex Perry

After years of doing things one way, Apple is changing things up a bit. The company has a special broadcast planned for Monday, but instead of dropping everything at once, it’s been releasing a steady trickle of hardware news all week. 

Apple has spotlighted minor, but still noticeable, hardware upgrades each day. On Monday, we got two new iPad models with Apple Pencil support and upgraded chips for better performance. Tuesday brought us beefy iMac performance enhancements nearly two years after the last iMac upgrades. Finally, Apple started Wednesday by showing off the new generation of AirPods with hands-free Siri integration. Read more...

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