Technavio’s latest report on the global AR gaming market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
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Ujjwal Doshi, a lead research analyst from Technavio, specializing in research on media and entertainment services sector, says, “The market is growing rapidly as the technology is still new and has high potential. The unique user experience created through the AR technology is the major factor for the adoption of AR gaming in the mobile gaming industry. It is estimated that the availability and downloads of AR gaming apps will be the highest in 2017.”
In 2016, the global AR gaming market was valued at USD 89.18 million. The market is expected to grow at a CAGR of more than 151%, to reach USD 8,960.11 million by 2021. The rapid growth of the market is due to the rise in the number of mobile gamers globally. In APAC countries, such as China, South Korea, and Japan, the use of the AR technology is rising in the gaming segment. It is expected that many leading companies like Facebook, Google, NVIDIA, and Microsoft will launch AR apps that will provide unique interaction with the physical world.
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The top three emerging trends driving the global outsourced software testing market according to Technavio media and entertainment research analysts are:
Growing investments through crowdfunding
Several AR vendors have used crowdfunding to raise capital for their projects. This has benefitted the market in several ways. Firstly, it increases awareness among potential customers. Secondly, it encourages new vendors to enter the market, which in turn, increases competitions and decreases prices. Thirdly, vendors will have a better idea about the demand for their products. They will be able to involve potential buyers at the product development stage by directly communicating with them.
“Though smart glasses for gaming have not yet been fully commercialized, the funding will aid developers to design advanced smart glasses for gaming. This will increase the popularity of AR gaming and AR game downloads, which will contribute to market growth,” according to Ujjwal.
Increasing adoption of depth-sensing cameras
Depth-sensing cameras contain sensors that can scan objects in 3D. This creates new possibilities for gaming and photography. Users can scan their home environment with a 3D camera to build a terrain that can be used for AR gaming. 3D sensors can be integrated with existing devices or can be built into new devices.
In 2014, Metaio announced the launch of 3D depth sensor support for mobile devices in 2015 and demonstrated the 3D scanning process of the environment. Google and Intel have invested heavily in this technology, and the first batch of smartphones with this technology is expected to be launched in late 2017.
Growing collaboration with mobile AR content providers
Mobile devices give many opportunities for vendors to innovate and enhance real-world experiences. One such innovation is the AR technology that creates a digital layer over the physical world, providing consumers with a more immersive experience. Vendors in the AR technology environment are partnering with different vendors across the supply chain to support and expedite the progress of the AR technology.
The key vendors are as follows:
- Augmented Pixels
- Infinity Augmented Reality
- Qualcomm Technologies
- Total Immersion
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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