NEW YORK, NY--(Marketwired - Aug 1, 2016) - Arrivalist, the leading location-change attribution analytics company, today announced dramatic growth from its formation in 2014 (seven clients) to July 2016 (65 clients). By the end of 2016, the company forecasts it will have posted 185% YOY growth as the early-adopter destination marketing organizations (DMOs) that form its client base continue to spread the word.
Arrivalist's booming client list includes three countries, 19 states (including California and Virginia) and a balance of cities and destinations worldwide, including such notables as New Orleans, Louisiana; and Palm Beaches, Florida.
Arrivalist was created to fill a market need: DMOs have long sought to measure the way media exposure influences visitation. Arrivalist's breakthrough technology monitors mobile devices to discern whether exposure to paid media or earned media influenced consumers' decisions to take trips.
"The real benefit is that our clients can use Arrivalist to finally calculate an ROI on their marketing spend that is more holistic, credible and actionable than the intercept surveys or limited booking data they've had to make do with for years," said Cree Lawson, Founder and CEO at Arrivalist.
To put this growth in perspective, Arrivalist now monitors location changes of mobile devices for the 108 million monthly uniques, which very roughly comes close to a tenth of all US mobile devices. The impressions Arrivalist monitored grew at an equally impressive rate, from 3.4M in January 2014 to 432.0M in May 2016.
Alissa Menke, VP Digital Innovation of Jones Huyett Partners, which represents the Kansas Department of Commerce Division of Travel & Tourism, said Arrivalist's broad user base has helped her significantly fine-tune her marketing. "One of the things Cree told me was that, 'Yes there is a cost associated with using Arrivalist. But you are going to see ways to optimize your media buy that will make that pay off.' And I thought, no way," Menke said. "My campaigns got great click-through rates (CTR). Time on site is really strong. We'll do Arrivalist for one year, and we'll be done with it. It turns out I was wrong. Sometimes my best CTR didn't translate into arrivals. Sometimes my low CTRs translated into a ton of people showing up. Who knew?"
"Now," Menke said, "we can slice and dice our media sources, mediums and campaign messages to really see what's working for us...and shift money accordingly. This [Arrivalist's data] is based on whether people show up."
"We are excited to have achieved strong, sustained growth in our client base over the last three years," Lawson said. "This kind of rapid adoption clearly demonstrates the tremendous need the industry has to link their marketing efforts to real-world results."
Arrivalist's constant product innovation is helping destination marketers uncover deeper insights about their consumers, inspire new ways to think strategically about their programs, and maximize ROI from their marketing spend.
Arrivalist is a Location-Change Attribution Analytics platform that empowers destination marketers with new metrics to evaluate the link between marketing exposures and market visitation (Arrivals). The company's patent-pending technology is used by DMOs across the country, including California, Virginia, Kansas, New Orleans, Louisiana; Palm Beaches, Florida; and more. The company analyzes big data to evaluate which media exposures motivate consumers to travel to new destinations, yielding powerful new insights as to how -- in aggregate -- media displays influence travel behaviors.