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Ascena (ASNA) Introduces dressbarn Outlet in Columbus

Zacks Equity Research

Keeping pace with its expansion plans, Ascena Retail Group Inc. ASNA announced the introduction of its latest dressbarn store in Columbus. The new store is located at Tanger Outlets Columbus, which is housed in 400 South Wilson Road, Sunbury.

As part of the store opening, the company announced free gifts for customers with every purchase. Also, shoppers at the store will have access to designer clothing and smart style solutions, along with personalized wardrobe advice from expert associates on the floor.

A wholly-owned subsidiary of Ascena, dressbarn is keen on enhancing customers’ shopping experience with its attractive, unique and reasonably priced product assortments ranging from sizes 4–24. Ascena currently operates over 830 dressbarn stores in the U.S.

Ascena has been on a roll in terms of store expansion. In fact, apart from dressbarn, the company has been implementing the store expansion strategy for its other brands as well.

Evidently, over the last weekend, Ascena opened a new Lane Bryant outlet in the same location as the latest dressbarn store. Prior to that, it also opened a Lane Bryant store in California, at Plaza 183 in Cerritos. Lane Bryant operates about 764 full-line and outlet stores in the country, targeting plus-size women aged 30−45, and caters to women's sizes 14–28. The brand also has an online presence.

With the consistent implementation of its store expansion strategy, Ascena aims to expand its presence and recognition across communities. As of the end of third-quarter fiscal 2016 and following the acquisition of ANN Inc., Ascena operates over 4,900 stores across the U.S., Canada and Puerto Rico.

However, this Zacks Rank #4 (Sell) stock closed trade at $6.93 on Friday, marking a year-to-date plunge of 34.1%.



Stocks to Consider

Better-ranked stocks in the same industry include Christopher & Banks Corporation CBK, with a Zacks Rank #1 (Strong Buy), The Children's Place, Inc. PLCE and Destination XL Group, Inc. DXLG, with a Zacks Rank #2 (Buy) each.

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