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Asia-Pacific Mobile Services Market Forecast to 2023 - Future Monetization to Come from Business to Business (B2B) and New Innovative Services - ResearchAndMarkets.com

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The "Asia-Pacific Mobile Services Market, Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

Revenue growth in Asia-Pacific will experience a CAGR of 2% during the period from 2018 to 2023, which indicates a slow rate of growth.

As markets are saturating and competition is increasing, Mobile Network Operators' (MNOs') revenues and/or profit, especially from traditional core services, is declining. MNOs are under pressure to seek out new revenue streams that can be derived from innovative new services with reduced service costs.

The author undertook to study the activity of MNOs within the region in areas of business strategy, partnerships, enterprise and consumer products and services, as well as initiatives to reduce cost.

The companies mentioned in this study include, but are not limited to, 34 mobile network operators from the 12 countries mentioned in this study. The countries covered include: Malaysia, Thailand, the Philippines, Indonesia, India, Vietnam, South Korea, Japan, Australia, Singapore, China, and New Zealand.

The time frame covered in this study is from 2017 to 2023, of which the forecast period is from 2019 to 2023.

Research Highlights

The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry.

As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.

Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase. Viewed from this angle, MNOs work to defend the monetization of traditional services even as they work to increase the revenue contribution from the enterprise segment.

Key Issues Addressed

  • What are the trends in mobile services in Asia-Pacific?
  • What are the key focus areas for mobile network operators?
  • What will be the future sources of revenue for mobile network operators?
  • What are the key success factors for mobile network operators to maintain their profitability and growth?
  • What is the mobile services market outlook for 2019?

Topics Covered

1. Executive Summary

  • Key Findings

2. Market Overview - Total Asia-Pacific Mobile Services Market

  • Market Definitions
  • Key Mobile Services Market Trends
  • Key Questions this Study will Answer

3. Forecasts and Market Trends - Total Asia-Pacific Mobile Services Market

  • Consumer and Enterprise Service Forecast
  • Mobile Revenue Contribution by Service Forecast
  • Percent Revenue Forecast by Service Assumption and Discussion

4. Business Strategy - Total Asia-Pacific Mobile Services Market

  • Trends Impacting Mobile Network Operator Revenue
  • Diversification Strategy
  • B2B Market
  • Supporting Government Initiative
  • 4.5G
  • Partnerships
  • Implementation of 5G
  • Customer Experience

5. B2C Segment - Total Asia-Pacific Mobile Services Market

  • Key Trends Impacting the B2C Segment
  • Artificial Intelligence - B2C Segment
  • Home Broadband Services - B2C Segment
  • Mobile Data Services - B2C Segment
  • Roaming and International Travel Services
  • Security Services - B2C Segment

6. B2B and B2B2C Segment - Total Asia-Pacific Mobile Services Market

  • Key Trends Impacting the B2B/B2B2C Segment
  • eCommerce Platforms - B2B Segment
  • B2B Platform - B2B Segment
  • Internet of Things - B2B Segment
  • Internet of Things - B2B2C Segment
  • Gaming Services - B2B2C Segment
  • Digital Payment Services - B2B2C Segment
  • Rewards - B2B2C Segment
  • Virtual Reality and Augmented Reality - B2B2C Segment
  • Cross-Selling - B2B2C Segment
  • Business Model Transformation to B2B2X
  • B2B2X Case Study - NTT DoCoMo

7. Cost Reduction Strategy - Total Asia-Pacific Mobile Services Market

  • Cost-reduction Strategy
  • Cost Reduction Strategy - Managed Services
  • Cost Reduction Strategy - NFV

8. Partnerships - Total Asia-Pacific Mobile Services Market

  • Partnerships
  • Video Content
  • OTT Participants
  • Cross-industry Collaboration
  • Security Services
  • Cloud Services
  • Regional Associates

9. Mobile Services Market Outlook 2019

10. Transitioning From LTE to 5G

  • Managing the Strategic Transition from LTE to 5G

11. Growth Opportunities and Companies to Action

  • Growth Opportunity 1 - Network Functions Virtualization
  • Growth Opportunity 2 - Cloud Computing
  • Growth Opportunity 3 - Cybersecurity
  • Growth Opportunity 4 - Augmented and Virtual Reality
  • Strategic Imperatives for Success and Growth

12. The Last Word

  • Conclusion
  • 3 Big Predictions

13. Appendix

13.1 Country Analysis: Malaysia

  • Celcom Product and Service Launches in 2017-2018
  • Maxis Product and Service Launches in 2017-2018
  • U Mobile Product and Service Launches in 2017-2018
  • Digi Product and Service Launches 2017-2018
  • Partnerships

13.2 Country Analysis - Thailand

  • AIS Product and Service Launches in 2017-2018
  • DTAC-Telenor Product and Service Launches in 2017-2018
  • TrueMove H Product and Service Launches in 2017-2018
  • Partnerships

13.3 Country Analysis - The Philippines

  • Globe Product and Service Launches in 2017-2018
  • PLDT-Smart Product and Service Launches in 2017-2018
  • Partnerships

13.4 Country Analysis - Indonesia

  • Telkomsel Product and Service Launches 2017-2018
  • Indosat Ooredoo and XL Axiata Product and Service Launches 2017-2018
  • Partnerships

13.5 Country Analysis - India

  • Reliance Jio Product and Service Launches, 2018
  • Bharti Airtel Product and Service Launches, 2018
  • Vodafone-Idea Product and Service Launches 2017-2018
  • Partnerships

13.6 Country Analysis - Vietnam

  • Viettel and Vinaphone Product and Service Launches 2017-2018
  • Partnerships

13.7 Country Analysis - South Korea

  • LG U+ Product and Service Launches 2017-2018
  • SK Telecom Product and Service Launches 2017-2018
  • KT Product and Service Launches 2017-2018
  • Partnerships

13.8 Country Analysis - Japan

  • NTT DoCoMo and KDDI-au Product and Service Launches 2017-2018
  • Softbank Product and Service Launches 2017-2018
  • Partnerships

13.9 Country Analysis - Australia

  • Optus and TPG Product and Service Launches 2017-2018
  • Telstra Product and Service Launches 2017-2018
  • Partnerships

13.10 Country Analysis - Singapore

  • M1 Product and Service Launches 2017-2018
  • StarHub Product and Service Launches 2017-2018
  • Singtel Product and Service Launches 2017-2018
  • Partnerships

13.11 Country Analysis - China

  • China Mobile Product and Service Launches 2017-2018
  • China Telecom Product and Service Launches 2017-2018
  • Partnerships

13.12 Country Analysis - New Zealand

  • Vodafone and 2Degrees Product and Service Launches 2017-2018
  • Spark Product and Service Launches 2017-2018
  • Partnerships

List of Companies Mentioned

  • 2Degrees
  • AIS
  • Bharti Airtel
  • Celcom
  • China Mobile
  • China Telecom
  • DTAC-Telenor
  • Digi
  • Globe Telecom
  • Indosat Ooredoo
  • KDDI-au
  • KT
  • LG U+
  • M1
  • Maxis
  • NTT DoCoMo
  • Optus
  • PLDT-Smart
  • Reliance Jio
  • SK Telecom
  • Singtel
  • Softbank
  • Spark
  • StarHub
  • TPG
  • Telkomsel
  • Telstra
  • TrueMove H
  • U Mobile
  • Viettel
  • Vinaphone
  • Vodafone
  • Vodafone-Idea
  • XL Axiata

For more information about this report visit https://www.researchandmarkets.com/r/kbkwez

View source version on businesswire.com: https://www.businesswire.com/news/home/20190424005438/en/