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Assertive Yield Expands EMEA Team with Key Sales & Business Development Hire

PR Newswire
·2 min read

Frederic Lamoulie Joins Assertive Yield as SVP, Sales and Business Development, EMEA

AMSTERDAM, March 7, 2023 /PRNewswire-PRWeb/ -- Assertive Yield (https://www.assertiveyield.com), a leading provider of revenue & yield optimization solutions for digital publishers and SSPs, today announced the hire of Frederic Lamoulie as SVP, Sales & Business Development EMEA.

The addition follows the recent appointments of Ryan Abrahams as Chief Revenue Officer, Musarrat Bano as Head of Customer Success and Katia Moura Rodrigues as Head of Marketing, and underscore Assertive Yield's ongoing commitment to global expansion as institutional adoption of Artificial Intelligence continues to be a critical component to maximizing publisher ROI.

As SVP, of Sales & Business Development EMEA, Frederic Lamoulie will be responsible for executing Assertive Yield's sales & business strategy in the region, building partnerships and driving future revenue growth. Based in Spain, Frederic brings more than 20 years of business development experience with AOL, Google, and Schibsted Media Group among others.

"We are excited to welcome Frederic to the Assertive Yield team as we continue to expand our presence in the region," said Ryan Abrahams, Chief Revenue Officer, Assertive Yield. "Even in the face of recent volatility, adoption of proven analytics and yield technologies remains strong as publishers continue to build and optimize their offerings to offset the current constriction in advertising. We are proud to strengthen our EMEA team with Frederic and look forward to his contributions and impact as they help Assertive Yield scale and expand in this key strategic area."

About Assertive Yield
Founded in 2019 by Nils Lind, Assertive Yield is a publisher-side revenue intelligence solution purpose-built for yield management, optimization, and traffic shaping. Assertive Yield helps digital publishers and ad networks like Perion, Enthusiast Gaming, and LADBible to understand and optimize advertising revenue by giving them the tools to understand the value of every visit, article, acquisition channel and advertising campaign in real-time. For more information visit: https://www.assertiveyield.com/

Media Contact

Wise Collective, Assertive Yield, 347-946-0469, assertive@wisecollective.co

SOURCE Assertive Yield

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