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Atlas Technology Group Appoints Mark Samuels as President

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Category management veteran to lead Atlas Technology Group’s growth initiatives

BENTONVILLE, Ark., Dec. 03, 2020 (GLOBE NEWSWIRE) -- Consumer goods and retail veteran Mark Samuels has joined Atlas Technology Group, a leading technology company that provides data analytics and insights to many of the world’s largest consumer goods companies, as president.

Samuels will lead Atlas Technology Group, an Advantage Digital Commerce agency, supporting the agency’s mission of providing consumer goods companies with timely, actionable insights to make better business decisions to increase sales in physical stores and on digital retail sites. For instance, one Atlas platform leverages its proprietary algorithms to analyze sales and inventory information from leading retailers to monitor shelf conditions down to the product level, helping brands to identify challenges in the supply chain, including high priority issues like out-of-stocks and phantom inventory.

With more than two decades of experience in the retail and consumer goods industry, Samuels has defined and implemented new category management and merchandising processes and technology solutions to execute best-in-class assortment planning, forecasting, allocation, pricing and inventory strategies that improve product appeal and customer engagement. Most recently, Samuels served as an external advisor for Bain & Company’s Retail and Consumer Products Practices, where he delivered category leadership capabilities and sales strategies to global consumer packaged goods companies and national retail organizations. Prior to Bain & Company, he spent 20 years with Walmart in various leadership roles across the UK and US spanning merchandise planning, category lifecycle management, space planning and pricing.

Samuels comes on board at a time when Atlas is investing in extending its value proposition in two key areas: predictive analytics and analyzing product sales from a comprehensive, omnichannel perspective.

“We are very pleased to welcome Mark, whose domain expertise has made him a valued partner to brands and retailers all over the world, to the Advantage family,” said Chris Butler, president, Advantage Digital Commerce. “Mark’s forward-looking, tech-oriented approach aligns with the mission critical needs of our clients in this fast- and ever-changing business environment. He is the perfect leader to accelerate Atlas’ growth initiatives and leverage Advantage’s ability to provide consumer goods companies a true omnichannel commerce solution.”

In his role as president of Atlas Technology Group, Samuels will help advance Advantage Solutions’ larger enterprise vision for growth-oriented omnichannel category management and merchandising strategies enabled and accelerated by new technologies.

“Atlas has long been a pioneer in synchronizing data and applying advanced analytics that provide consumer goods companies with actionable insights for better decision-making and operational efficiencies,” Samuels said. “As the pandemic has upended supply chains, sales patterns and shopper behaviors, actionable data has become even more important for our clients. I look forward to working with the Atlas and Advantage teams, at a time when the future of the industry is being reshaped.”

About Atlas Technology Group

Atlas Technology Group is a leading technology company that improves decision-making for consumer goods companies by bringing disparate data to life and disseminating timely, relevant and actionable insights throughout their clients’ organizations. Through advanced analytics and proprietary algorithms, Atlas extracts profitable insights that empower consumer goods companies to increase sell-through and improve productivity. Insights are delivered through reports, dashboards, alerts and planograms. Atlas Technology Group was acquired by Advantage Solutions in 2015.

About Advantage Solutions

Advantage Solutions is a leading business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions — including sales, retail merchandising, business intelligence, digital commerce and a full suite of marketing services — help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. The company’s Advantage Digital Commerce division offers a suite of digital products and services that meet the evolving needs of manufacturers and retailers driven by advancements in technology and the omnichannel landscape. Headquartered in Irvine, California, Advantage has offices throughout North America and a presence in select markets throughout Africa, Asia, Australia and Europe through which it services the global needs of multinational, regional and local manufacturers. For more information, please visit advantagesolutions.net.

Media Contact
Advantage Solutions
Will Minton
Vice President, Corporate Marketing