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Atmel Powers Smart Watch

Meenu Goyal

Atmel Corporation (ATML) recently announced that Secret Labs, a manufacturer of electronic platforms for software developers, have launched the AGENT smart watch, which delivers better power efficiency by using its SAM4S and AVR microcontrollers (MCUs).

With 1.28-inch outdoor-readable display, wireless charging and Bluetooth 4.0, AGENT smart watch is a next generation watch. It features an unparalleled battery life and wireless charging to enhance the overall experience of the user. The smart watch also automatically switches to airplane mode under low battery conditions to extend usage.

Atmel is focusing more on its core microcontroller business with the launch of the latest products as it aims to target high-growth businesses. The use of these high-performance microcontrollers lowers the power consumption by over 50% and is more effective than other competing products available in the market. The tiny AVR MCU in the watch maintains tasks and events while the SAM4S ARM MCU takes care of the operating system and watch applications. The watch includes two way communications to smart phones and includes amazing developer tools.

Based in San Jose, CA, Atmel designs, develops, manufactures and sells integrated circuit (:IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with microcontrollers, digital signal processors and other logic to meet the needs of its customers.

Atmel currently has a Zacks Rank #2 (Buy). Other stocks that look promising and are worth considering in the industry are CEVA Inc (CEVA), FormFactor Inc (FORM) and Anadigics, Inc (ANAD), each carrying a Zacks Rank #2 (Buy).

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