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Audi Brings R8 to Life With Exclusive Content Through Newly Launched Audi Library iPad App

HERNDON, VA--(Marketwired - Sep 27, 2013) -

  • 2014 Audi R8 brought to life with animation and video content through a digital brochure in the all-new Audi Library iPad® app
  • Newly launched S Tronic video highlights the Audi R8's exceptionally fast shifting transmission
  • The highly anticipated #WantAnR8 program returns

Audi of America celebrates its many passionate enthusiasts with the newly launched 'Audi Library' app for the Apple iPad®. The innovative app will offer Audi customers the opportunity to configure their own personal 2014 R8 V10 plus on the fully interactive digital brochure as well as access dynamic Audi content.

In conjunction with the new Audi Library app, Audi has released a new video on the lightning quick S tronic® transmission. The video engages and excites sportscar enthusiasts by highlighting the incredibly fast shifting seven-speed S tronic double clutch transmission on the track.

For a lucky few, the dream to drive the new 2014 R8 will become a reality. This October, one of the most successful Twitter campaigns of all time, #WantAnR8, returns to social media in a brand new way. The #WantAnR8 program allows contest winners the exclusive opportunity to borrow an R8 for the day either on the track or in their hometown. In two previous iterations, the contest generated record engagement with Audi fans seeing more than 100,000 mentions of the hashtag, #WantAnR8.

To watch the S tronic® video: http://www.youtube.com/watch?v=YFf_6C_7J2g

To download the Audi Library App: http://bit.ly/AudiLibrary

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.