BOSTON, May 4, 2017 /PRNewswire-iReach/ -- Augmania – an augmented reality campaign creator that allows brands and digital agencies to easily create and distribute interactive AR campaigns across any social, mobile, and web channels – is proud to be part of the upcoming Augmented World Expo.
Augmania has announced the launch of its latest release of Augmania out of the box DIY augmented reality authoring tool and its innovative AR viewer during the coming Augmented World Expo 2017 conference - AWE 2017 in Santa Clara Convention Center, California from May 31st to June 2nd.
Augmented World Expo is the world's largest conference and expo dedicated to AR (augmented reality) and VR (virtual reality). In its 8th year, AWE brings together more than 5,000 attendees, 200 speakers, 200 exhibitors, CEOs, CTOs, investors, startups and organizations who are developing AR & VR as the most exciting industry of our times in order to drive economic growth.
During the AWE 2017, Augmania will launch its new solution that enables creative directors, brand managers, and marketers to easily create engaging AR experiences for their marketing purposes. Experiences can combine one or multiple AR triggers at the same time; face detection, location-based, image recognition, and QR codes. Campaign scenarios are set via drag-and-drop tools and a seamless wizard.
In addition to providing a simple and elegant user experience that makes creating an AR campaign accessible to anyone without the need to have any technical background, Augmania developed an innovative AR viewer that makes sharing AR content everywhere a breeze. AR campaigns created using Augmania can be promoted to fans and consumers across any available online channels; it can be embedded on websites and mobile apps, shared on all social networks, viewed on mobile devices, and sent through any messaging app.
Realizing the need to get inspired by the possibilities of augmented reality, we added to Augmania an augmented reality best practices repository that highlights and recommends augmented reality marketing use cases for almost any industry. This will help marketers finally answer the question of "how can I use augmented reality in promoting my brand?".
"It is becoming increasingly hard to grab the attention of today's consumers due to the overly crowded space hosting digital content. We believe that being able to create and publish universally accessible AR campaigns will empower brands to supercharge their consumer engagement", said Rania Reda, CEO and co-founder of Augmania. "There is now no need to drive consumers to download additional or third-party apps. Our aim is making the experience as frictionless as possible. The time has come to have a dedicated platform that brands can use to create, share, and manage their AR marketing campaigns. Augmania provides the solution. We are super excited to present our product at AWE 2017 and get everyone to try it out".
Augmania is a SaaS platform for augmented reality. An authoring tool that enables brands and agencies to easily create their augmented reality marketing campaigns and manage the AR content distribution.
Augmania was founded in 2016, headquartered in Boston, MA. Augmania's sole mission is figuring out creative ways for brands to interact with their consumers using augmented reality. With a growing team of highly talented AR passionate developers and business matter experts from digital marketers and a vision for making AR campaigns the next ubiquitous medium for consumer and fan engagement. For more info, visit http://augmania.com.