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Augme Technologies Names Michael Brochu to Its Board of Directors

NEW YORK, NY--(Marketwired - Jun 20, 2013) - Augme® Technologies, Inc. ( OTCQB : AUGT ) ("Augme") and its wholly-owned subsidiary, Hipcricket®, Inc. ("Hipcricket") (collectively "the Company"), a technology leader in mobile marketing and advertising, today announced that Michael Brochu has joined the Company's Board of Directors as an independent director. Mr. Brochu will serve as a Class I director for an initial term expiring at the Annual Meeting of Stockholders in 2014.

"We are pleased to welcome Michael Brochu to our Board of Directors," commented Ivan Braiker, Augme's CEO. "Michael brings extensive experience and expertise in software and technology, including a strong background in building and operating technology platform companies. We believe that Michael's deep knowledge and experience will be valuable complements to our Board as Augme continues to focus on growing revenue, driving adoption of our industry leading mobile engagement platform and driving the company to operating cash flow profitability. On behalf of our Board, we are very much looking forward to working with Michael as we continue to pursue Augme's many near- and long-term growth opportunities."

"All through my career I have had the privilege to serve an array of fast growing companies offering pioneering applications in promising markets," said Mr. Brochu. "I have been impressed with Augme's growth path, client pedigree, and management team. I am looking forward to the opportunity to serve on Augme's Board as they drive to become the essential technology platform that allows brands and agencies to optimize all forms of mobile engagement, in real time from one single platform."

Michael Brochu (59) is a seasoned technology executive with over 20 years of senior-level experience at a variety of global companies. From November 1997 until its acquisition in November 2004 by Art Technology Group, Inc., Mr. Brochu served as the President, Chief Executive Officer and Chairman of the Board of Primus Knowledge Solutions, Inc., an award-winning provider of e-service software solutions. Mr. Brochu was a member of the board of directors of Art Technology Group from November 2004 until its acquisition by Oracle Corporation in January 2011. Beginning in December 2003, Mr. Brochu served as a director of Loudeye Corp., a global leader of digital music platforms and digital media distribution services, and beginning in February 2005, as its President and Chief Executive Officer. In October 2006, Loudeye Corp. was acquired by Nokia Corp. Mr. Brochu left Nokia Corp. in December 2006. From June 2007 until its acquisition in September 2011 by WPP PLC, Mr. Brochu served as President, Chief Executive Officer and a director of Global Market Insite, Inc., a developer of digital technology platforms serving the market research industry. Mr. Brochu is currently a member of the board of directors for Centro Digital Media, Vines of Mendoza, Zotec Partners and GraphOn Inc. He is also a member of the Operating Committee of BelHealth Investment Partners, a private equity firm specializing in healthcare, and is on the advisory board of Seattle-based venture capital firm Voyager Capital. Mr. Brochu holds a BBA in Finance/Accounting from the University of Texas at El Paso.

About Augme Technologies, Inc.
Augme® Technologies, Inc. ( OTCQB : AUGT ), and its wholly-owned subsidiary Hipcricket, provides a customer engagement platform that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales via mobile. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., MillerCoors, Clear Channel) across an industry-leading 250,000+ campaigns.

Augme is headquartered in Kirkland, WA, with operations in New York City, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, and Miami. For more information visit www.augme.com or www.hipcricket.com.

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-13.

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