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Augme Technologies Retains Hayden IR to Develop Strategic Investor Relations Program

NEW YORK, NY--(Marketwire - Mar 4, 2013) - Augme® Technologies, Inc. ( OTCQB : AUGT ) ("Augme") and its wholly owned subsidiary, Hipcricket®, Inc. ("Hipcricket") (collectively "the Company"), a technology leader in mobile marketing and advertising, today announced that it has retained Hayden IR, a national, New York-based investor relations consulting firm, to develop and implement a strategic investor relations program to raise its visibility and strengthen its relationships with the investment community.

Augme Technologies is the market leader at the forefront of the fast growing mobile media market space. With unmatched experience in mobile advertising and mobile marketing, Augme through its wholly owned subsidiary Hipcricket, provides a strategic technology platform, creative campaign design and execution, measurement analytics, and reporting, to some of the world's leading brands. Leveraging this leadership position with the company's mobile marketing and mobile advertising technology AD LIFE® platform, Augme Technologies helps brands connect with consumers across every mobile channel by enabling marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle.

Ivan Braiker, CEO of Augme Technologies, commented, "Our Company is now positioned to best pursue the rapidly expanding prospects we see in the mobile space for our mobile marketing and mobile advertising solutions. As a result of this industry transformation -- and the potential very positive impact on us -- we have retained Hayden IR to help us build additional shareholder value by developing a comprehensive investor relations program to highlight this opportunity."

With offices in New York, Phoenix, Minneapolis, Seattle and San Diego, Hayden IR provides a comprehensive range of investor relations services to a growing list of clients. For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 100 micro- and small-cap companies. Hayden delivers expertise in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity.

"We are very excited about the promising market opportunity available to Augme Technologies and its presence through Hipcricket in the mobile digital space," commented David Fore, Director of Research at Hayden IR. "Augme is a rapidly growing mobile player in the fast growing mobile market, including U.S. mobile ad spending which analysts estimate will reach $6.7 billion annually by 2017. Further, Augme's end-to-end mobile solutions make it the only pure-play, integrated mobile advertising and marketing provider in the space with over 250,000 executed campaigns to date."

About Augme Technologies, Inc.
Augme® Technologies, Inc. ( OTCQB : AUGT ) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, Augme's platform has provided measurable successes in over 250,000 campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors and Clear Channel) in a variety of industries, along with their agencies.

Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's AD LIFE® platform facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, and Miami. For more information visit www.augme.com or www.hipcricket.com.

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-13.

Forward-Looking Statements
This release includes forward-looking statements. All statements regarding the expected results of our restructuring and our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," " and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 29, 2012 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.