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New Automotive Controllers from Atmel

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Atmel Corporation (ATML) recently launched mXT336S and mXT224S devices under its maXTouch family of controllers. The new devices meet current automotive design requirements, enabling single-layer shieldless designs in automotive center stacks, navigation systems, radio interfaces and rear seat entertainment systems.

Atmel is increasingly focusing on its core microcontroller business as it aims to target high-growth businesses. These controllers deliver high performance and lower power consumption. These are also claimed to be more effective than other available variants in the market.

The new maXTouch devices feature high signal-to-noise ratio, which improves its performance in a noisy environment. This enables designers to use single-layer sensors instead of dual or triple layers; thus reducing costs while achieving higher yields of production. The devices also offer the advantage of gloved-hand operation on automotive touchscreens.

The fast growing touch-sensing technology is one of the major growth drivers for Atmel's microcontroller business. The phenomenal growth of microcontrollers is led by a widespread adoption of touchscreens and touchpads. The new product line of Atmel is an initiative to capitalize on this growing market.

Based in San Jose, Calif., Atmel designs, develops, manufactures and sells integrated circuit (:IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with microcontrollers, digital signal processors and other logic to meet the needs of its customers.

Atmel currently has a Zacks Rank #4 (Sell). Other stocks that look promising and are worth considering in the industry are Diodes Incorporated (DIOD), Integrated Device Technology, Inc (IDTI) and OmniVision Technologies, Inc (OVTI), each carrying a Zacks Rank #1 ( Strong Buy).

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