FinTech recognized for innovation in automotive retailing
Lauded for its pioneering technology and approach to online automotive retailing, Digital Motors recently received a 2021 AWA Award in the Digital Retailing category.
"I’m pleased to recognize Digital Motors as a company bringing innovation to the modern dealer," said Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, and marketing analytics. "While some consider online auto retailing as still in its infancy, I believe most dealers would agree that they’re ready for online, as long as the platform supports their business model, instead of upending it. That’s where Digital Motors excels," Brian explained as he presented the award.
"Consumers are already accustomed to buying virtually everything online, directly from their phone. Just because this differs from the traditional dealer model doesn’t mean it can’t be improved," said Nicholas Stellman, COO of Digital Motors. "We’re honored to receive the prestigious AWA Award, validating our platform as empowering dealers to optimize their model, from anywhere, at any time."
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing and, for the first time, this year were presented virtually. To watch the AWA video review of Digital Motors, go to https://www.brianpasch.com/research/awa-2021-product-review-digital-motors/. Other video reviews for winning AWA products can be found at https://www.brianpasch.com/research/awa-winners-2021/.
Since inception, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, online merchandising, fixed operations, social media, and more.
This year’s lineup of AWA winners included a number of exciting new products designed for auto dealers. In addition to creating new tools, the vendor community fully embraced the challenges which retailers faced during COVID, creating more products and services to allow consumers to complete most of the car buying process online.
Pasch recognizes the efforts of many deserving companies who stand out in their areas of expertise and have proven to be thought leaders and innovators this past year.
About Digital Motors
Digital Motors Corporation is an automotive retail and financial technology (FinTech) platform providing complete online sales solutions to the automotive industry. Based in Irvine, Calif., the company’s revolutionary technology serves the growing needs of dealerships, dealer groups, auto lenders, and vehicle manufacturers to provide a secure end-to-end online purchasing and financing journey to their customers. For more information or to request a demo, visit digitalmotors.com.
About Brian Pasch:
Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises (BPE), has been actively involved with automotive franchise dealers since 2005. Pasch has authored nine bestselling books for the automotive industry: "Remote Retailing Blueprint," "Just Faster," "Automotive Marketing Playbook," "Who Sold It?," "Swimming with Digital Sharks," "Mastering Automotive Digital Marketing," "Selling Cars in a Digital Age," Unfair Advantage," and "Hyper-Local Marketing for Automotive Retail."
Pasch has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210506005307/en/
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