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Avant Launches Premium Organic Flower for the Environmentally Conscious Cannabis Consumer

KELOWNA, BC / ACCESSWIRE / February 1, 2022 / Avant Brands Inc. (TSX:AVNT)(OTCQX:AVTBF)(FRA:1BUP) ("Avant" or the "Company"), an award-winning leading producer of handcrafted, high quality cannabis products, announces the debut of TreeHugger™, Avant's new brand curated for the environmentally conscious cannabis consumer. TreeHugger™ offers premium, organically sun-grown cannabis and enters the market with a pre-roll multipack, with flower to follow. TreeHugger™ speaks to who Avant is as a company: innovative and focused on delivering high quality products.

"By producing a product to a certified organic standard, Avant again raises the bar for new brand innovation while delivering on the high quality we are known for," said Norton Singhavon, Avant's Founder and Chief Executive Officer. "While other companies offer organic flower, Avant chooses to set the pace and create a new industry standard with our ambitious goal of producing the most environmentally sound product on the market. This product innovation sets a new benchmark in the organic cannabis market. From growing, to packaging, to consumer experience, we have put an eco-lens on Treehugger™ that sets us apart from others in the organic cannabis market. By debuting a line that is not only certified organic, but also eco-friendly, Avant is pushing the envelope as to what consumers expect from the industry."

TreeHugger™ - Premium & Certified Organic Flower

  • Certified Organic King Tut flower in a 10 joint pre-roll multipack (3g total unit size)

  • Sustainable, all-natural, clean-burning bamboo cones

  • 100% Recyclable Forest Stewardship Council™ certified boxes

  • Biodegradable cellulose interior bag

  • Biodegradable two-way humidity pack

  • Hemp-based labels

TreeHugger™ is currently available for purchase in Ontario. For more information about TreeHugger™ and Avant's other premium brands, visit: avantbrands.ca.

One Tree Planted

Avant is committed to supporting the local communities in which it operates. Studies show for every gram of cannabis sold there can be as much as 70 grams of packaging waste.1 As a company committed to minimizing its environmental impact, Avant has partnered with One Tree Planted to make a positive impact in each selling province, including Avant's hometown of Kelowna, British Columbia.

"Over the past years we have seen the devastating effects of global warming in British Columbia, specifically the recent forest fires in our hometown, Kelowna, which impacted many of our friends, families and employees," said Mr. Singhavon. "At Avant, we know planting trees is one of the best ways to sustain our planet and we are proud to support One Tree Planted and their on-the-ground reforestation efforts."

For every case sold from the TreeHugger™ line, Avant will contribute to the planting of trees in each selling province. The trees are planted by local partner organizations and community volunteers in areas impacted by deforestation.

1 CBC https://www.cbc.ca/news/canada/new-brunswick/cannabis-packaging-excess-1.4870682

About Avant Brands Inc.

Avant is an innovative, market-leading cannabis company. Avant has multiple licensed and operational production facilities across Canada, which produce high-quality, handcrafted cannabis products for our highly desired and award-winning consumer brands, sold across both recreational and medical channels.

Avant's recreational consumer brands include BLK MKT™, Tenzo™, Cognōscente™ and Treehugger™, all produced from rare and exceptional cultivars, and sold in British Columbia, Ontario, Saskatchewan, Manitoba, New Brunswick, and Yukon. The Company's medical cannabis brand, GreenTec™, is distributed nationwide, directly to qualified patients through its GreenTec Medical portal, and through various medical cannabis partners.

Avant is a publicly traded corporation listed on the Toronto Stock Exchange (TSX: AVNT), and cross-trades on the OTCQX Best Market (OTCQX: AVTBF) and Frankfurt Stock Exchange (FRA: 1BUP). The Company is headquartered in Kelowna, British Columbia and has operations in British Columbia, Alberta and Ontario.

To learn more about Avant, to access the investor presentation, or learn more about its consumer brands, please visit www.avantbrands.ca.


Avant Brands Inc.


This news release includes certain "forward-looking information" as defined under applicable Canadian securities legislation, including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding: the launch of Treehugger™ dried flower products; Avant's partnership with One Tree Planted and the Company's commitment to planting trees in each selling province;Avant's ability to gain market share;and expectations for other economic, business, and/or competitive factors. Forward-looking information is necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information. Examples include statements that the Company will operate in a fiscally disciplined manner; build long-term shareholder value; reduce operational expenses; or increase its revenue and gross margins.

Investors are cautioned that forward-looking information is not based on historical fact but instead reflects management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the Company. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information are the following: regulatory and licensing risks; changes in consumer demand and preferences; changes in general economic, business and political conditions, including changes in the financial markets; the global regulatory landscape and enforcement related to cannabis, including political risks and risks relating to regulatory change; compliance with extensive government regulation; public opinion and perception of the cannabis industry; the impact of COVID-19; and the risk factors set out in the Company's annual information form dated March 16, 2021, filed with Canadian securities regulators and available on the Company's profile on SEDAR at www.sedar.com.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking information, which speak only as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE: Avant Brands, Inc.

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