MODESTO, Calif., March 30, 2017 /PRNewswire/ -- Fans of bold wines and cutting edge music can celebrate this spring as Apothic brings its captivating wine blends and Old World mystery to the U.S. leg of Bastille's "Wild, Wild World Tour." The wines of Apothic have been selected as the Wine of Choice for the run and will be prominently featured at select tour stops.
Bastille recently took Best Album honors at the NME Awards for Wild World (Virgin Records), which contains the hit singles "Good Grief" and "Blame." "Good Grief" is the band's second No. 1 single on Alternative radio. The 5x Platinum hit "Pompeii" – from Bastille's 2013 debut album, Bad Blood – topped the Alternative chart for four weeks.
"Bastille and Apothic are perfect together," says Apothic Director of Marketing, Christine Jagher. "Our blends are distinctive and cutting edge, so it's ideal to partner with a band that is popular worldwide for its own distinctive indie-music style."
Concertgoers will be able to "Unlock the World of Apothic" and share in the mystery with a unique animated photo booth experience at the following eight events where the wines will be featured:
Brooklyn, NY – Barclays Center – March 30
Chicago, IL – Aragon Ballroom – April 03
Sugar Land, TX – Smart Financial Center – April 06
Grand Prairie, TX – Verizon Theatre – April 09
Los Angeles, CA – The Novo By Microsoft – April 19
Seattle, WA – WaMu Theatre – April 26
Charlotte, NC – Charlotte Metro Credit Union Amphitheatre – May 06
St. Augustine, FL – St. Augustine Amphitheatre – May 07
Apothic offers Apothic Red, Apothic White, Apothic Dark and Apothic Crush along with limited seasonal blends, including the latest release, Apothic Rosé.
Music and wine lovers who can't see Bastille live in concert can experience the band online through a live webcast of Bastille's April 19th concert in Los Angeles. More details are available at Apothic.com/Bastille.
Apothic is a true original. Named for the mysterious place, Apotheca, where vintners stored their most coveted concoctions in 13th century Europe, Apothic blends fuse Old World intrigue with modern sophistication. Winemaker Debbie Juergenson lets the character and flavor of each varietal guide the shape of her wines. In addition to Apothic Red, Apothic White, Apothic Dark and Apothic Crush, Apothic also offers a selection of limited release blends.
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