BANGALORE, October 20, 2016 /PRNewswire/ --
DMA 2016 International ECHO® Award for Email Marketing was Conferred on a Real-time Personalized Email Campaign That Drives Live Email Content Into the Inbox
At the 2016 International ECHO® Awards Gala in Los Angeles on 16th October, Kenscio Digital - a Bangalore (India) based Digital Marketing Company won a Gold for 'Best Use of Email Marketing' for Axis Direct - a retail broking and investment servicing brand in India. This campaign enables live display of personalized financial news and stock market information inside the email inbox.
Email content automatically updates at the email open-time and eliminates the problem of stale, irrelevant email content. It is noteworthy that this award-winning campaign registered 45% higher Open Rate and 100% increase in conversion as a result of the innovative real-time feature compared to standard campaigns.
Sandeep Mohapatra, Head-Strategy, Portal, Marketing, Axis Securities said, "When it comes to stock markets, stale information is no information at all. It is therefore critical that live information reaches the customer anytime the customer chooses to open the email. Thanks to our email partner Kenscio we converted this vision into reality. Kenscio helped us push live email content and real-time feeds, thereby helping our customers to take right investment decisions at all times."
"With this international Gold medal, Kenscio has reasserted its commitment to innovation & client success," said Manjunatha KG, Kenscio's CEO. "This email campaign intuitively makes email personal and informative through live data capture-and-display inside the inbox. We've transformed email into a live and moving mini-website running inside email inboxes."
The 2016 ECHO Awards were judged by 90 brand, agency and marketing executives, CEOs, Founders, Partners or Principal position holders within their companies.
"These ECHO-winning campaigns represent the highest caliber of data-informed marketing that delivers results," said Jennifer Monaghan, Chairman, ECHO® Board of Governors.
Kenscio's Campaigns with Real-time Personalisation in different verticals like ecommerce and ticketing have also been awarded in the past.
Kenscio offers innovative marketing technology solutions to brands and enterprises by enabling personalisation and one-to-one communication through Digital Marketing, Big Data, Analytics and creative-based solutions and services. This multiple award winning agency has developed a strategic global delivery network to cater to businesses and enterprises across the globe.
Manager-Marketing, Communications & PR