MAYNARD, MA--(Marketwired - Jul 15, 2013) - An increasing number of companies are using advanced new mobile apps to ensure their sales teams are engaging customers and prospects and measuring the effectiveness of marketing materials, according to Kaon Interactive, a leading provider of interactive 3D product marketing applications. This is a significant shift from the use of static collateral, presentations and website content that is simply viewed on mobile devices.
With mobile marketing on the rise, businesses are turning to mobile apps to drive customer engagement and increase customer loyalty. Investments in tablet technology and mobile apps are among the top priorities for digital marketers in 2013 and a new breed of mobile sales enablement apps are emerging that are intended to change the way B2B companies interact with, and show products to customers. However, as companies start to roll out new apps, many of their sales teams are "downloading and disengaging." Research shows that 25% of business apps are deleted after their first use, and there is a significant drop-off in usage over the first 90 days after a mobile app is installed -- on average, only 35% of users are still active.
"Mobile marketing apps have the potential to radically improve sales effectiveness and marketing efficiency if they are done right and leverage the interactivity that a mobile device offers to customers," says Gavin Finn, Kaon Interactive's president and CEO "In this competitive marketplace, organizations must provide personalized, engaging apps that deliver a smarter mobile experience, resulting in the relevant transfer of knowledge and enthusiasm for a company's products to the customer."
The award winning Kaon 3D Product App™, is becoming increasingly the B2B mobile sales app of choice due to its engaging interactive 3D Product Models (which look and behave exactly like the actual products), integration of supporting marketing content, and ability to track engagement by users. Instead of simply counting app downloads, the Kaon 3D Product App allows organizations to measure user engagement to ensure that their marketing investment is truly being used to its fullest potential. In stark contrast with most business apps, the average user of a Kaon mobile app engages 5.8 times per week with its interactive 3D mobile product content - translating into effective sales encounters.
Since the introduction of its marketing app, Kaon has been chosen as the interactive 3D product-marketing vendor of choice to help major B2B brands build mobile apps that provide engaging and immersive product experiences. Over 55,000 unique users in 39 countries are using Kaon's mobile marketing applications. Customers include BD Diagnostics, Calix, Ciena Corporation, Cisco Systems, EMC, GE Measurement & Control, Haemonetics Corporation, Hobart, IBM, Legrand, Oracle, Ortho Clinical Diagnostics, Schneider Electric, LSI, Tecan, VCE, Waters Corporation, and other leading global companies. Click here to experience their 3D Product Apps in the iTunes store: http://log.v-central.com/list
About Kaon's 3D Mobile Product App
Kaon's 3D mobile product app allows Marketing, Sales and Channel partners to deploy photo-realistic, HD interactive product demonstrations (which look and behave exactly like the actual products) and quickly showcase, at a moment's notice, virtual 3D product catalogs on iPads®, iPhones® and Android mobile devices to generate more sales opportunities and accelerate the buying cycle. Prospects can interact with products from every angle, explore options and features (open drawers, change components, demonstrate processes, etc.) and control their own personalized experience based on individual preferences. The Kaon 3D Mobile Product App eliminates the high costs associated with physically shipping products, makes it easier to engage and connect with customers and more quickly have them understand a product's benefits, features and differentiators in a visual way.
About Kaon Interactive
Kaon Interactive is a leading developer of interactive 3D product marketing applications. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. By combining touch screen, interactive features with 3D photo-realism, Kaon's 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used at worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and on customer and partner websites by leading global product manufacturing companies including Cisco, Juniper Networks, BD, GE, Waters and Oracle. To experience a demonstration and learn more about Kaon, visit www.kaon.com or call us at 978-344-4106.
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