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Backlash Ensues After Burger King Uses Expletive in New Commercial

Ben Robinson III

Many fast-food chains use catchy slogans in an attempt to keep their food on the minds of their consumers. And it's a very successful practice when thinking about past jingles that forever reside inside our minds. Think of Popeye's catchy tune at the end of all their commercials. Or even products like Campbell's Soup who wanted to constantly remind you that they're Mmm Mmm Good. However advertisers try to market to their target audience, the end results are always the same;It works.


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Ultimately one of the most successful ad campaigns for a fast-food chain belongs to over three kajillion burgers sold powerhouse McDonald's. They have a long, lucrative line of phrases used to consistently remind viewers that there's nothing like a Big Mac, the McChicken is the OG of chicken sandwiches and their French fries slay every day all day. If you need proof think about this; nobody knows exactly what the hell is in the McRib, but whenever it reappears people flock from far and wide like it's a Jodeci reunion concert.

However, sometimes advertisers get it wrong, and have to face terrible backlash from those who are left confused as to the true intentions of the ad. Pop Culture reports this is exactly what happened recently when an ad for Burger King caused all kinds of commotion with a concerned group of activists.

The conservative group One Million Moms has voiced their ire for the fast-food restaurant for an ad campaign featuring taste-tests of its new, meat-free burger, the Impossible Whopper. At one point, a customer says, "Damn, that's good," which has become the point of contention.

"One Million Moms finds this highly inappropriate. When responding to the taste test, he didn't have to curse," the group said in a press release, via WSMV. "Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial. Burger King's Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear."

You may recall this isn't the first time One Million Moms has found an issue with advertising.

Last February, One Million Moms gathered roughly 11,000 signatures after Parents magazine featured its first same-sex couple, Shaun T and husband Scott Blokker. Their statement at the time expressed that the group was "disappointed that Parents would use their magazine to promote same-sex parenting."

Over on Twitter some believe that One Million Moms need to have one million seats and stop being so judgmental.