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Badgley Mischka president says business is booming

Badgley Mischka president Christine Currence says business is booming. The luxury fashion brand — a red carpet choice for celebs like Ashley Judd and Beyoncé — makes everything from wedding gowns to home goods sold at Bloomingdale’s and other high-end retailers.

“We are actually having our banner year … We’re celebrating our 30th anniversary all year long. At Neiman Marcus and at Bergdorf Goodman we’re having some of our best years that we’ve ever had. I think the luxury customer is definitely out there. She’s shopping, she’s reinvigorated and excited for product,” she said.

Badgley Mischka has seen growth of over 25% since it privatized in 2016. While the company manufactures some of its products in China, it says it’s trying not to raise prices on consumers as the Trump administration pursues its trade war with China.

“In response to the tariffs, Badgley Mischka is pleased we are not 100% reliant on China, because we have always manufactured in the U.S., as well as other countries, which allows us to be nimble, in order to navigate this situation for our loyal customers. Bottom line, every fashion house is going to be up against these same challenges, thus we are fortunate to be so diversified,” she said.

Currence attributes the brand’s success to its ability to adapt.

“It’s a changing business model. So before you used to walk into the retail store, you’d have a sales associate get you into the dressing room and push you into some styles. Now you’re at home, you’re in your dressing room…with your girlfriend … and she’s the one…driving your purchasing power. It’s changing. I think the retailers who can … identify that change and work with it, I think they’re going to survive,” she said.

Sibile Marcellus is an on-air reporter covering the day’s top stories in business for Yahoo Finance’s three daily live shows. Follow her on Twitter @chasingsibile 

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