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Bank of Blue Valley Launches New Home Improvement Loan for Low- to Moderate- Income Consumers

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Bank of Blue Valley continues to support the community with affordable, low rate consumer loans as some national banks pull back on consumer lending

OVERLAND PARK, Kan., July 30, 2021 (GLOBE NEWSWIRE) -- Bank of Blue Valley, powered by HTLF (Heartland Financial USA, Inc. – NASDAQ: HTLF), introduced its new Home Improvement Loan for Low- to Moderate-Income consumer borrowers. The new loan product is structured to help low- to moderate-income borrowers access much needed credit.

“We’re proud to launch this new loan product to help the communities we serve,” said Brent Giles, President and CEO at Bank of Blue Valley. “Bank of Blue Valley is dedicated to meeting the needs of our customers by providing access to credit. The new Home Improvement loan will provide credit for those who need it most.”

The new Home Improvement Loan is secured by the borrower’s primary residence. The loan is a 60-month term for loan amounts of $5,001-$14,999.

This new product is part of a broader initiative at Bank of Blue Valley and HTLF to help consumers in need of credit. The Forbes Best Bank has significantly increased consumer lending in 2021:

  • Created a new, popular Buy Local loan that provides credit up to $5,000 for unexpected expenses or to finish your next project while shopping local to support your favorite small businesses.

  • Launched a new HELOC promotion in January 2021.

  • Launched a new special on Home Equity Installment Loans in January 2021.

Bank of Blue Valley’s decision to increase consumer lending comes at a time when some larger, national “trillionaire banks” have announced they are discontinuing their lending, including no longer offering HELOCs to new loan applicants or discontinuing their personal line of credit lending.

“HTLF is a consortium of community banks in 12 states. We have the size and strength of a larger regional bank but operate with local leadership and decision making. That allows us to offer products and services that our customers and communities need,” said Kevin Karrels, EVP, Head of Retail Banking.

About Bank of Blue Valley
Bank of Blue Valley is a wholly owned subsidiary of Heartland Financial USA, Inc., operating under the brand name HTLF, based in Overland Park, Kansas. Bank of Blue Valley has assets of more than $1.4 billion and provides a broad range of banking and financial services to consumer and commercial customers from 10 banking centers in Kansas and Missouri. Bank of Blue Valley offers various types of deposit products and provides personal loans, small business loans, commercial real estate and residential mortgage loans, working capital financing and other commercial loans. In addition, Bank of Blue Valley offers wealth management services (including financial planning, private banking, trust and investment services), card services, and online and mobile banking services. Bank of Blue Valley is a Member of the FDIC and an Equal Housing Lender. For more information, visit www.bankbv.com.

About HTLF
Heartland Financial USA, Inc., operating under the brand name HTLF, is a financial services company with assets of $18.37 billion. HTLF has banks serving communities in Arizona, California, Colorado, Minnesota, Iowa, Kansas, Missouri, Montana, New Mexico and Texas. HTLF is committed to its core commercial business, supported by a strong retail operation, and provides a diversified line of financial services including treasury management, residential mortgage, wealth management, investment and insurance. Additional information is available at www.htlf.com.

CONTACT:
Felicia Tyler
FTyler@BankBV.com