The new product, Baristas "EnrichaRoast CBD", created in partnership with Flower Power, promotes the healthy intake of caffeine combined with high grade Cannabidiol "CBD". Cannabidiol (CBD) is one of the most abundant compounds found in Hemp and Cannabis. Unlike other compounds found in Cannabis, CBD is legal, has no psychoactive effects, and will not cause the failing of a drug test or negative psychological effects. CBD has been reported to help strengthen and maintain physical, neurological and psychological states for optimal living. It is also widely considered to be a remedy for the recovery from hangovers as well as other physical and mental health benefits. Other positive attributes may or may not include the slowing of cancer cells, prevention of Alzheimer's, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects.
As of Thursday, December 20, 2018, President Donald J Trump signed a bill legalizing Hemp. CBD (Cannabidiol), a chemical component of the Cannabis Plant (Marijuana), is widely considered to be a trademark value stake in states where Cannabis and now Hemp are legal.
Barry Henthorn CEO stated: "This is an entirely new market expected to grow exponentially and we're proud to be pioneers during this period of evolving American History. We will continue to evolve Baristas products while expanding our brand, as we design and create additional Baristas "EnricherRoast" coffee and CBD products."
Baristas Coffee began a multi-tiered media push to propel consumer and market awareness rollout of the first of its recently announced new functional beverage products and distribution channels. Most recently, Baristas white coffee has been featured nationally during NFL broadcasts such as Monday Night Football and Thursday Night Football, as well as the MLB Network during playoff times among other multimedia outlets. EnrichaRoast products will be now advertised alongside the White Coffee ads where they are scheduled with appropriation and accordance.
About Baristas: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. Baristas has also gained mainstream exposure when it became the subject of "Grounded in Seattle" the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with Kathy Ireland, Sports Illustrated, NFL Monday and Thursday Night Football with Megs McLean, and other notable media.