SEATTLE, Feb. 14, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- (BCCI) -- Baristas kicks off its NASCAR promotion today at Daytona Speedway making history as the first company to advertise a CBD product or company at a NASCAR race. The promotion will give race fans at the track special opportunities to purchase Baristas products at www.enricharoast.com, from Baristas website www.baristas.tv and from Amazon at www.trywhitecoffee.com during the qualifying for the Daytona 500, the NextEra Energy 250, and will continue throughout the Daytona 500. The promotion of Baristas products will also be advertising its Baristas coffee products at 59 other NASCAR Sanctioned races and is being presented in a special collectable publication officially licensed by NASCAR at all those races. Other notable races that Baristas will be advertising at during the series include the Daytona 500, Coca-Cola, 600, and the Geico 500.
Advertisements will be seen throughout the race courses on digital displays and mobile devices both as display ads and video commercials. In addition, Baristas has also secured a special placement in a publication officially licensed by NASCAR that is a collectable annual sold at the races along with the race program that offers both a look back at the 2018 season and a preview of the year ahead. Baristas will be featured in a full-page color introduction to Baristas and is packed with in-depth features on the drivers and the teams that dominate the headlines.
Baristas recently made history advertising its Baristas EnrichaRoast CBD Coffee at the Super Bowl, The Grammys, and is currently advertising its products nationally on the NBA TV network as well throughout this All Star weekend.
Barry Henthorn, CEO, stated: "It is truly an honor to be able to make such strong progress in getting our EnrichaRoast CBD Coffee as well as our White Coffee introduced to the fans of NASCAR for the first time in history. The industry as a whole is made up less of competition and more of comradery as we all strive to create wellbeing and peace throughout the world. NASCAR has done a tremendous job in developing a very strong and loyal fan base and we are glad to have the opportunity to hopefully add to that experience in some way."
The Baristas Coffee commercials feature international Supermodel Front Montgomery https://www.frontmontgomery.com/ or recording artist Megs McLean https://megsmclean.com/, some of which can be seen at www.trywhitecoffee.com
About NASCAR: The National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing. Its three largest or National series are the Monster Energy NASCAR Cup Series, the Xfinity Series, and the Gander Outdoors Truck Series. Regional series include the NASCAR K&N Pro Series East and West, the Whelen Modified Tour, NASCAR Pinty's Series, NASCAR Whelen Euro Series and NASCAR PEAK Mexico Series. NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states as well as in Canada, Mexico, and Europe. NASCAR has presented races at the Suzuka and Motegi circuits in Japan, and the Calder Park Thunderdome in Australia. NASCAR also ventures into eSports via the PEAK Antifreeze NASCAR iRacing Series and a sanctioned ladder system on that title. NASCAR has 75 million fans that purchase over $3 billion in annual licensed product sales. Plus, NASCAR fans are 3 times as likely to try and purchase NASCAR sponsors' products and service and are considered the most brand-loyal in all of sports. And as a result, Fortune 500 companies sponsor NASCAR more than any other governing body.
About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of "Grounded in Seattle" the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with Kathy Ireland, Sports Illustrated, at the 2019 Super Bowl, NFL Monday and Thursday Night Football with Megs McLean, NBA TV, and other notable media.
The media buys were made possible and were created via media frontrunner ReelTime Media (RLTR) www.reeltime.com whose capabilities are redefining how companies are evaluating and purchasing their TV, radio, print, and other new media. The CBD specific ads are being placed through Canna Broadcast Media (CBMJ) www.cannabroadcastmedia.com that specializes in getting cannabis companies access to mainstream media to get the CBD ads approved. CBMJ is the only company that ReelTime Media will allow cannabis ads to be placed through on their networks or portals.