SEATTLE, Feb. 21, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- (BCCI) -- Baristas has launched new "EnrichaRoast Canamo" Hemp coffee targeted directly to Spanish speaking communities that are seeking to use high quality full spectrum hemp derivative CBD. Hispanic/Latinos are reportedly the second largest ethnicity among CBD users.
Baristas new EnrichaRoast Canamo coffee is now available directly from Baristas at www.baristas.tv as well as on the world's most valuable retailer Amazon https://www.amazon.com/dp/B07NYTSNP1?ref=myi_title_dp and is being shipped nationwide.
The new SKU will be supported by a multi-faceted advertising and media campaign specific to Spanish speaking consumers promoting EnrichaRoast Canamo Coffee. Baristas has recently been featured in ads at the Super Bowl, The Grammys, in National TV ads on the NBA Network, and has begun marketing with NASCAR in 61 races.
Whether it's served hot or iced, black or con leche, one thing is certain: Latinos love their coffee. And a new study out by the National Coffee Association (NCA) is saying just how much. According to the NCA's National Coffee Drinking Trends market study, Hispanics are leading the way in coffee consumption. A whopping 67 percent of Hispanics said they drank coffee the day before. That number is 13 percentage points ahead of the overall population, with 47 percent of African-Americans and 64 percent of Caucasian Americans reporting drinking coffee up the day before.
Barry Henthorn CEO stated: "With over 40 million Spanish speaking residents in the US and reportedly 527 million speakers worldwide, coupled with a product with the potential to benefit consumers throughout the globe, Baristas is committed to making its products accessible to as many people as possible. By marketing directly to the Spanish speaking populations in the US and beyond we will be able to reach a much broader market."
About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. In Addition, Baristas sells CBD infused coffee under the EnrichaRoast CBD brand and Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of "Grounded in Seattle" the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy ireland, Sports Illustrated, 2019 Super Bowl, NFL Monday and Thursday Night Football with Megs McLean, The 2019 Grammys, NBA Network, and other notable media.
The media buys were made possible and were created via media frontrunner ReelTime Media (OTCPK: RLTR) www.reeltime.com whose capabilities are redefining how companies are evaluating and purchasing their TV, radio, print, and other new media. The CBD specific ads are being placed through Canna Broadcast Media (CBMJ) www.cannabroadcastmedia.com that specializes in getting cannabis companies access to mainstream media to get the CBD ads approved. CBMJ is the only company that ReelTime Media will allow cannabis ads to be placed through on their networks or portals.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/cbdd6f0e-d8f3-46a4-9c86-5722bcf51f3c