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BASF Joins Habitat for Humanity and the New Orleans Super Bowl XLVII Host Committee to Build Homes for Baton Rouge Families in Need

GEISMAR, LA--(Marketwire - Jan 18, 2013) - BASF employee volunteers will join Habitat for Humanity of Greater Baton Rouge and other New Orleans Super Bowl XLVII Host Committee sponsors on Feb. 2 to build and renovate houses for several Baton Rouge families in need. BASF is helping to extend the "Super Saturday of Service Legacy Program" to the Baton Rouge region on the eve of the big game. 

BASF is a Host Committee sponsor for the New Orleans Super Bowl XLVII -- an event that will generate more than $400 million in local revenue, create thousands of jobs in the region, and provide community support.

"We are pleased to be part of the New Orleans Super Bowl and to lead the Baton Rouge event in the Super Saturday of Service efforts," said Tom Yura, Senior Vice President and General Manager of BASF's Geismar site. "Our employees are enthusiastic supporters of the community and are happy to volunteer their time to this worthwhile cause."

"We are excited that BASF has become a sponsor of the Super Bowl Host Committee and a partner for our Super Saturday of Service Legacy Program," said Jay Cicero, Executive Director of the Super Bowl XLVII Host Committee. "Hosting the Super Bowl is about providing a lasting impact in our communities long after the game is over. BASF and the Super Saturday of Service will do just that."

The Super Saturday of Service volunteer efforts will focus on the Rosewood neighborhood, a Habitat for Humanity of Greater Baton Rouge housing site. The project will include raising the walls on one home and pre-building two homes, in addition to landscaping and providing finishing touches to several other homes in the neighborhood.

"We are so grateful to be a part of the Super Bowl Day of Service," said Lynn Clark, Executive Director of Habitat for Humanity of Greater Baton Rouge. "When the BASF volunteers donate their service on Feb. 2, they will be helping several families achieve their dream of homeownership."

She added, "While the volunteers will spend the day cutting boards and nailing them together, they will really be building a lifetime of hope for our homeowner-partners and their children. When we raise the walls and see the houses take shape, it will be due to the generous and collaborative efforts of the sponsors and volunteers who have chosen to make decent, affordable housing a priority in our community."

Clark explained that family selection for housing is based on need, ability to repay the cost of the home, and willingness to partner with Habitat for Humanity. An important aspect of the Habitat partnership is the requirement that all partner families put in 255 hours of "sweat equity" helping to build their homes.

For more information on events surrounding Super Bowl XLVII, visit www.nolasuperbowl.com.

About the Greater New Orleans Sports Foundation

Organized in August 1988, the Greater New Orleans Sports Foundation (GNOSF) is a non-profit 501(c) (4) organization whose mission is to attract and manage sporting events that have a positive economic impact on the Greater New Orleans area. Since 1988, the GNOSF has turned a $50 million investment, from public and private sources, into a $1.5 billion economic impact.

About Habitat for Humanity of Greater Baton Rouge

Habitat for Humanity of Greater Baton Rouge builds and renovates houses in partnership with the community. We provide opportunities for families in need to purchase their own homes and improve their lives. We build community by involving diverse religious, social and business groups in the construction of homes and neighborhoods. Habitat for Humanity of Greater Baton Rouge works in partnership with deserving, low-income families and the community to eliminate poverty housing. Habitat is not a handout but a "hand up." Homes are sold to partner families at no profit and financed by Habitat with affordable, no-interest loans. The incomes of those selected fall within the range of 27% to 60% of median family income for the parish where they live. Since our formation as an affiliate in 1989, HFHGBR has built and renovated 285 homes. Visit www.habitatbr.org for more information.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF's North American operations, visit www.basf.us.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about EUR73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.