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BAT Balloons 220% in 2019, Disruption is Next for Brave’s New Ad Platform

Chris Chiddle
Brave is taking on the web's traditional ad tech with its own ad platform. | Source: Shutterstock

By CCN.com: Privacy-focused browser Brave has launched its ad platform, as its native token, BAT, gains 220% in since the turn of the year. Should advertisers be worried?

Brave Ads allows users to earn rewards by opting-in to watch ads, and blocking advertising they don’t want to see.

It’s an attempt to disrupt the current model and upset the $600 billion-plus ads market, and it might just work.

A pop-up ad on Brave’s ad platform, bottom-right. | Source: Brave

Rewards

Users can earn 70% of ad revenue share in the plaform’s native ethereum-based basic attention token (BAT) cryptocurrency as a reward for giving their ‘attention’ to an ad, with Brave keeping the rest.

The blockchain-powered platform, created by Brendan Eich, founder of Mozilla and JavaScript, is driven by a philosophy that places users privacy and security first, and only shows them ads from brands they are interested in.

Brave new world?

The current global advertising model is based on tracking user behaviour, reporting that to publishers, and serving people ads based on their browsing habits, and in a world where privacy and data breaches from the likes of Facebook occur on a daily basis people are getting fed up, and are increasingly looking for alternatives.

Read the full story on CCN.com.