Brave Ads allows users to earn rewards by opting-in to watch ads, and blocking advertising they don’t want to see.
It’s an attempt to disrupt the current model and upset the $600 billion-plus ads market, and it might just work.
A pop-up ad on Brave’s ad platform, bottom-right. | Source: Brave
Users can earn 70% of ad revenue share in the plaform’s native ethereum-based basic attention token (BAT) cryptocurrency as a reward for giving their ‘attention’ to an ad, with Brave keeping the rest.
Brave new world?
The current global advertising model is based on tracking user behaviour, reporting that to publishers, and serving people ads based on their browsing habits, and in a world where privacy and data breaches from the likes of Facebook occur on a daily basis people are getting fed up, and are increasingly looking for alternatives.