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Baton Rouge Health District to Launch COVID SAFE Vaccination Promotion Campaign

·2 min read

BATON ROUGE, La., Jan. 8, 2021 /PRNewswire/ -- COVID SAFE is a coordinated outreach effort among Baton Rouge Health District member healthcare institutions that will focus on COVID-19 vaccine promotion and engagement, with healthcare providers and caregivers showing leadership in the community as vaccines roll out.

"As healthcare leaders in the Baton Rouge area, we are excited that the COVID-19 vaccines are being given and an end to this global pandemic is within reach. We want to share messages of hope and encouragement to keep everyone informed so they feel safe, prepared and ready to get their vaccines as soon as they can," said Steven Ceulemans, Executive Director for the Baton Rouge Health District.

As recently announced by the Health District, area hospitals have successfully started vaccinating their front-line healthcare workers against COVID-19. A compilation video is available at https://youtu.be/WR3FzqS0Sgc .

As the first healthcare workers complete their vaccinations and vaccination programs continue to expand across the Capital Region, those healthcare heroes who are taking the lead in protecting patients, themselves, and their community from the spread of the virus will get COVID SAFE T-shirts to show their support for getting as many people as possible vaccinated.

A supportive media campaign including print and social media as well as digital marketing will continue to share information on how vaccination is making area hospitals "COVID SAFE." Information is available real-time at www.brcovidsafe.com and using the #COVIDSAFE social media hashtag.

The COVID SAFE campaign will be implemented by Baton Rouge Health District and overseen by a committee of communications leaders of all Health District member institutions, which include Ochsner Health System, Mary Bird Perkins Cancer Center, Our Lady of the Lake Regional Medical Center, Baton Rouge Area Foundation, Woman's Hospital, Pennington Biomedical Research Center, Baton Rouge General Medical Center, and Blue Cross and Blue Shield of Louisiana.

About the Baton Rouge Health District

Baton Rouge Health District is a coalition of patient-focused, innovative healthcare organizations committed to the vision of a world-class, high performing health destination at the heart of a healthy and vibrant community. Founding members of the Baton Rouge Health District include Baton Rouge Area Foundation, Baton Rouge General Medical Center, Blue Cross Blue Shield of Louisiana, Mary Bird Perkins Cancer Center, Our Lady of the Lake Regional Medical Center, Ochsner Health, Pennington Biomedical Research Center and Woman's Hospital. More information at https://brhealthdistrict.com/

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View original content:http://www.prnewswire.com/news-releases/baton-rouge-health-district-to-launch-covid-safe-vaccination-promotion-campaign-301203534.html

SOURCE Baton Rouge Health District