- New signage: The new sign will be unveiled during the match between the Birmingham Legion FC and Hartford Athletic this Saturday, June 22
- Brand Unification: The rename is part of BBVA adopting a unified brand across the globe to become a single digital identity where it operates
- Launchpad: New contest launched between bank and Legion to focus on area startups for a chance at $2,500
- History: BBVA gifted $1.5 million to the University of Alabama at Birmingham in 2014 to bring the soccer facility to the campus
BIRMINGHAM, Ala., June 19, 2019 /PRNewswire/ -- BBVA, the University of Alabama at Birmingham and the Birmingham Legion FC will announce the new name of BBVA Field and unveil updated signage this Saturday before the June 22 match between the Legion and Hartford Athletic.
The new stadium name and corresponding signage change is part of BBVA's ongoing brand unification happening across the globe. BBVA Group's new logo and unified brand signals an advancement in the financial institution's efforts to become a single, global digital entity in all areas where it operates.
"BBVA Field is more than a venue to the bank, which is why we were part of its construction from its early stages," said BBVA USA Birmingham CEO Andrea Smith. "The venue is another symbol of our commitment to Birmingham's economic prosperity and the opportunities that await it. Our roots are in Birmingham, our U.S. headquarters, and we are thrilled to be reinforcing our commitment to BBVA Field by integrating our global brand unification into its identity."
The bank's involvement in the soccer facility began in 2014, when the BBVA USA Foundation gifted $1.5 million for the construction of the venue on the University of Alabama at Birmingham's campus. In 2015, officials from the bank and the university celebrated the final phase of construction with a public debut that gave attendees a close-up look at the playing surface.
In May 2018, the University of Alabama at Birmingham Department of Athletics (UAB), BBVA and Birmingham Legion FC completed a renovation of BBVA Field. The expansion included a state-of-the-art 4,000-seat grandstand, along with a permanent concessions stand, bathrooms and ticket office. An additional 40×20 video board was also added to enhance the fan experience.
In December, Birmingham Legion FC announced a multi-year partnership with BBVA, extending the bank marketing rights across Legion FC platforms and in-stadium at BBVA Field, where the club plays its home games. Elements of the partnership included matchday activation for Legion FC home dates at the venue, philanthropic events, and digital and social media promotions.
"BBVA Field has truly become a great home for Legion FC," said Jay Heaps, Legion FC President and General Manager. "This stadium, as a soccer specific venue, will continue to provide fans with thrilling moments and an excellent atmosphere for years to come."
The logo unveil comes more than a week after the bank also renamed another of its iconic venues, renaming Houston's BBVA Compass Stadium to BBVA Stadium. Carlos Torres Vila, BBVA Group Executive Chairman, also made the trip from Madrid, Spain to attend the press unveiling.
In addition to the venue's renaming, the bank also announced the start of the Launchpad Contest, created in tandem with the Birmingham Legion, which will focus on Birmingham-area start-up businesses that need a financial boost to become digitally innovative. The top winning business will receive the grand prize of $2,500 and consultations with Legion and BBVA executives.
After the submission period ends on July 12, a judging period will commence between Legion and BBVA representatives. After four finalists are announced, fans will have a chance to vote on the winner in late July and early August.
Companies are encouraged to submit their nominations online when the submission period opens on June 22. The contest's submission link will be made available on BBVA and Legion social channels when the contest begins.
For more financial information about BBVA Compass, visit bbva.investorroom.com.
BBVA (BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market and is the largest financial institution in Mexico. It has leading franchises in South America and the Sunbelt Region of the United States. It is also the leading shareholder in Turkey's BBVA Garanti. BBVA's purpose is to bring the age of opportunities to everyone, based on our customers' real needs: provide the best solutions, helping them make the best financial decisions, through an easy and convenient experience. The institution rests in solid values: Customer comes first, we think big and we are one team. BBVA's responsible banking model aspires to achieve a more inclusive and sustainable society.
BBVA in the USA
In the U.S., BBVA is a Sunbelt-based financial institution that operates 641 branches, including 329 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 8th nationally in terms of dollar volume of SBA loans originated in fiscal year 2018.
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