- Recognizing financial success: Volunteers surprised and delighted families across its footprint to celebrate successful participation in the bank's financial education program.
- Celebrating seven years: BBVA USA's Project Blue Elf has been helping communities celebrate the holidays since 2013.
HOUSTON, Dec. 20, 2019 /PRNewswire/ -- The BBVA Foundation hosted its seventh annual Project Blue Elf initiative during November and December, continuing its annual tradition of recognizing families that participate in the bank's financial education programs.
Working with its non-profit partners across the bank's footprint, the foundation hosted more than 1,000 individuals and families at 26 events across 23 markets to celebrate and reward hard-working families in low- to moderate-income areas who participate in the bank's financial education program. For BBVA, the program underscores its commitment to helping families build solid financial foundations.
"The participating families work hard all year to achieve their financial goals, and this event is designed to recognize and reward those hard-working families," said Reymundo Ocañas, BBVA's Director of Communications and Responsible Business. "It's also a great opportunity for our employee volunteers to get to know the families we serve in a fun and festive setting."
At each event, one family was singled out for its financial resilience and commitment to the education program. That family received a valuable gift reflecting the focus of their efforts. For example, one family received living room furniture for a new home, while another received laptop computers and other electronic devices to support their children's educational efforts.
Community partners also received a total of $54,000 in donations during the events to honor their efforts to deliver financial capabilities and help create opportunities for their clients. BBVA volunteers had the opportunity to further serve their communities and the participants of the programs by serving refreshments, hosting games and activities for kids of all ages and handing out gift bags for every family in attendance.
"This initiative is a favorite among everyone at the bank, because it not only helps the bank deliver on its mission to bring the age of opportunity to everyone," said Ocañas, "it also brings even more joy to the holiday season for all who are part of it."
For more on BBVA's efforts around financial education, click here.
BBVA (NYSE: BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America and the Sunbelt Region of the United States. It is also the leading shareholder in Turkey's Garanti BBVA. Its purpose is to bring the age of opportunities to everyone, based on our customers' real needs: provide the best solutions, helping them make the best financial decisions, through an easy and convenient experience. The institution rests in solid values: Customer comes first, we think big and we are one team. Its responsible banking model aspires to achieve a more inclusive and sustainable society.
In the U.S., BBVA is a Sunbelt-based financial institution that operates 642 branches, including 330 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 8th nationally in terms of dollar volume of SBA loans originated in fiscal year 2018.
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SOURCE BBVA USA