- Award: The platinum award recognition is in the Integrated Marketing category
- Campaign: The live and digital series presented fans with one-of-a-kind performances by their favorite emerging artists
- Partnership: The series is part of a multi-year agreement between BBVA Compass, AXS and AEG
HOUSTON, Feb. 12, 2019 /PRNewswire/ -- AVA Digital Awards recently recognized the BBVA Music Sessions for its "high standard of excellence," noting the work "serves as a benchmark for the industry."
The campaign received the top honor, a platinum award, in the Integrated Marketing category. A synergistic effort by BBVA Compass, AXS and AEG, the collaborative live entertainment initiative reached multiple strategic markets across the bank's footprint.
"This is truly a testament to the bank's and AEG's vision of bringing something innovative and rarely seen before in the entertainment industry," said BBVA Compass Director of Brand Strategy, Partnerships and Branded Content Sheiludis Moyett. "BBVA Compass is a leader in digital transformation, so we tried to integrate our digital reach through this special promotion and create opportunities for fans of various genres. We also wanted to leverage the flexible nature of our partnership with AEG and AXS, which allows us to weave together customer passion and business priorities simultaneously."
The 11-concert series, which popped up in corporate markets including Dallas-Fort Worth, Denver, Houston and Phoenix, brought local fans up close to their favorite artists, while viewers at home caught performances and interviews on Facebook Live. Featured artists include Tyler Rich, Stephanie Quayle, DaniLeigh, Molly Kate Kestner, John Spilthoff, Hailey Knox, Luke Pell, Elsa y Elmar, Victoria La Mala and Ivory Layne.
While some concert attendees were bank clients, the majority of fans were invited through social media channels. Leveraging AXS' high-traffic digital platforms and social channels, each event presented a unique opportunity for fans to engage with artists at multiple stages of the concert journey.
"The Music Sessions were built upon BBVA's brand promise of Creating Opportunities— and we wanted to create an opportunity for music fans and artists to connect to one another in a meaningful way," said Justin Jimenez, VP of content for AXS. "By activating talented musicians aligned with the BBVA mission and leveraging the AXS platform, fans were able to interact in an intimate, authentic and unique music setting—whether it was in person or through a digital experience."
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital campaigns – to audio and video production – to website development – to social media engagement – to mobile marketing.
The competition is judged by the Association of Marketing and Communication Professionals (AMCP), the industry's preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994. Less than 15 percent of entries win a platinum-level award.
BBVA Music Sessions is part of a multiyear agreement BBVA Compass signed with the world's leading sports and live entertainment company to create opportunities for customers across the country, including events, concerts and brand activations at some of AEG's key venues. The agreement, brokered by AEG Global Partnerships, is part of the bank's commitment to creating opportunities and positive experiences for clients and the communities it serves.
The following are quick social media statistics around content engagement. Content includes live streams and artist interview videos hosted on AXS social channels:
- 23 million video impressions
- 2.5 million minutes of BBVA Music Sessions content consumed
- 163 thousand social reactions
To learn more about BBVA Compass, visit: www.bbvacompass.com
About BBVA Group
BBVA (BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America and the Sunbelt Region of the United States; and it is also the leading shareholder in Garanti, Turkey's biggest bank for market capitalization. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. More information about BBVA Group can be found at bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 645 branches, including 332 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 18 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 6th nationally in the total number of SBA loans originated in fiscal year 2017. Additional information about BBVA Compass can be found under the Investor Relations tab at bbvacompass.com. For more BBVA Compass news, follow @BBVACompassNews on Twitter, visit newsroom.bbvacompass.com, or visit bbva.com.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, the company operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 150 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including STAPLES Center, The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
AXS provides innovative ticketing, data, and marketing solutions for more than 300 clients in live entertainment, from arenas and theaters to teams and universities. With its industry-leading technology, AXS helps clients reach more fans, gain better insights, and maximize the value of their events. The AXS platform serves millions of fans across the globe and makes it easier for them to discover events, get the perfect tickets, and share unforgettable live experiences with artists and teams. Headquartered in Los Angeles, AXS employs more than 500 professionals in multiple locations worldwide: Cleveland, Charlotte, Dallas, Denver, London, and Stockholm. Learn more at solutions.axs.com.
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