LONDON, UNITED KINGDOM--(Marketwire - Mar 4, 2013) - BCS Global Networks Ltd has launched BCS CloudMedia, an end-to-end digital media solution delivered as a managed service from the cloud. BCS CloudMedia enables customers to optimise the potential of digital signage through the delivery of media-rich digital content, without the need for significant capital expenditure or specialist know-how. The new cloud-based service provides a reliable, scalable and cost-effective technology solution for all sizes of organisation.
BCS CloudMedia is a natural extension of the portfolio of fully managed visual collaboration services offered by BCS Global using its unique, highly resilient worldwide video conferencing exchange and operational support network.
For many organisations, the major obstacle to adoption of digital signage has been the associated investment in hardware and skilled resources to create and manage the content. Now, CloudMedia - backed by BCS Global''s team of video collaboration experts, graphic designers and customer support staff - is available as a service from the cloud, eliminating the need for significant upfront costs and providing centralised content delivery and authorisation at international, national, or local levels. With BCS CloudMedia, ''Plug and play'' screens and players can be easily scaled and remotely managed across any number of customer network locations.
"Digital signage is a powerful and flexible way to communicate and interact directly with your target audience that is fast replacing traditional media such as posters and static displays," says Clive Sawkins, CEO, BCS Global. "It is particularly valuable in sectors needing to manage compelling and fast-changing messaging and content across multiple locations. From retail to hospitality, banking to healthcare, education to transportation and entertainment to corporate communications, digital signage has an increasingly valuable role to play."
The growing fragmentation of traditional mass media and the effect of these changes on advertising means analysts are predicting steady growth of the digital signage market over the next few years. Delivery of managed services from the cloud is increasingly the preferred, most economic option, defining digital signage as an operational rather than a capital expense and reducing total cost of ownership for the enterprise. Its wide market reach creates an important opportunity for ad-based network operators, turnkey systems and other business-related managed service providers.
"CloudMedia provides access to all the benefits of digital signage, in a way that reduces the challenges and minimises the cost, offering a word-class end-user experience that delivers powerful results," concludes Sawkins.
About BCS Global
BCS Global Networks Ltd is a leading worldwide provider of managed videoconferencing, telepresence and visual collaboration services. BCS Global''s innovative video communications and telepresence solutions allow end-users to communicate on a reliable service; any time, any place, regardless of location, time, network or device.
Headquartered in the UK, with offices in New York, Toronto, Shanghai and Hong Kong, BCS Global has a range of customers in over 85 countries across the globe. All customers receive the best-in-class solutions that enable them to evolve their use of visual communications.
For more information, please visit www.bcsglobal.com or connect with BCS Global on YouTube, LinkedIn and Twitter.
For further information on CloudMedia, please visit www.bcscloudmedia.com.