Imagination meets active & limitless play, creating the perfect place to dream
EL SEGUNDO, CA, April 11, 2017 /PRNewswire/ - Beach House Group is thrilled to announce its first venture into the toy category, with the launch of its debut children's brand, Antsy Pants™. A new line of constructible Build and Play™ kits, available exclusively at Target beginning April 2017, Antsy Pants encourages limitless options of imaginative play through easy-to-build structures.
The idea for Antsy Pants came to life through a collaboration built around the desire to take playtime back in a world dominated by screens by getting kids and families creating, imagining and building together.
Through its availability at Target, Antsy Pants will also help support KaBOOM!, a national non-profit dedicated to ensuring that all kids get a childhood filled with the balance and active play they need to thrive. Antsy Pants will make a donation to KaBOOM! for each product purchased, and is projected to give more than $150,000 in the first year to build playgrounds for kids across America.
The easy-to-assemble Snap and Click™ connectors and poles, along with a variety of whimsical fabric covers such as pirate ships to lemonade stands, are perfect for children who love to dream, build and explore, fostering their larger than life imagination. Kids are given the independence to build each kit all on their own, allowing children to design their own playtime while encouraging movement and creativity.
"We are thrilled to be introducing little builders across the country to Antsy Pants through our partnership with Target," said Lance Kalish, CEO, Beach House Group. "At Antsy Pants, we believe playtime should mean dreaming, moving and creating. These easy-to-build structures allow kids to do what kids do best by encouraging active play and an active imagination."
"At Target, we are committed to helping make wellness more accessible to everyone," said Scott Nygaard, senior vice president, Merchandising, Target. "That's why we are excited by the development of Antsy Pants, offering guests fun products designed to inspire play, while furthering our work with KaBOOM! to bring imaginative play spaces to kids and families across the U.S."
Antsy Pants Build and Play Kits come in three sizes, with a variety of imaginative corresponding fabric covers including: The Lemonade Stand, Farmers' Market and Pirate Ship, along with DIY covers that allow children to design their own play. Additional styles will launch Summer 2017. The line, which starts at $14.99, also includes play balls, an obstacle course, a 4-in-1 play liner and a storage unit for limitless fun.
About Antsy Pants
Antsy Pants aims to change the way kids everywhere play for the better to promote originality, exploration and activity. By getting kids and families creating, imagining and building together again, Antsy Pants is bringing back imaginative playtime! The play structure's limitless possibilities are encouraging active bodies and inspired minds. For more information, visit www.antsypants.com.
About Beach House Group
Beach House Group is a dynamic, global consumer product solution house. Their expertise spans brand and product development, design, licensing, and procurement services. Beach House Group has over 1,000 products in more than a dozen categories, available at the world's top retailers. For more information, visit www.beachhousegrp.com.
KaBOOM! is dedicated to giving all kids the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. For more information about KaBOOM!, visit www.kaboom.org.