IRVINE, CA--(Marketwired - Feb 25, 2014) - Multi-channel audience and content monetization company, Adaptive Medias, Inc. (
Beanstock Media operates a premium Publisher Trading Desk (PTD) and manages private ad exchanges for an exclusive set of high-quality publishers, supporting all forms of display advertising. Today's news comes on the heels of Adaptive's recent announcement highlighting the launch of its proprietary mobile ad-serving platform, Ember Mobile.
Adaptive Media's Ember platform is a Real-Time Bidding (RTB) system that leverages machine learning algorithms paired with contextual and semantic engines to bring more transparency to online advertising placements. Its mobile capabilities include more customization and flexibility for clients and the ability to offer improved services, such as dedicated assessment of client goals to match demand and supply with top players in the digital space as well as ad optimization to ensure higher performance and click-through rates (CTRs).
"We're able to monetize Beanstock's entire mobile supply through our premium demand stack," said Meghan O'Holleran, Adaptive Media's VP of Mobile. "Our platform also ensures we're providing optimization and higher CPMs and fill rates, filtering, and price floors."
"Adaptive Media has the technology and capability to ensure that our premium publishers have the right experience and maximum yield," said Jim Waltz, CEO of Beanstock Media. "They have become a perfect solution for our mobile team."
Adaptive Media CEO Qayed Shareef expressed his excitement about powering Beanstock's mobile monetization efforts and pointed to Twitter's $350 Million acquisition of MoPub and Millennial Media's $200MM purchase of JumpTap as indications of the mobile advertising market opportunity. Commenting on Adaptive's handling of mobile traffic across Beanstock's premium properties such as Ask.com, ChristianMingle, Dictionary.com, MeetMe, Slacker, TheDailyBeast, and ZipRealty, Shareef said, "Our list of premium properties will continue to expand as we demonstrate to our partners across the industry our ability to optimize and deliver scalable results in the digital space."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
ABOUT BEANSTOCK MEDIA
Beanstock Media (http://www.beanstock.com) is the world's first premium Publisher Trading Desk. Beanstock's Helix™ platform is a cloud based yield management system that aggregates demand from every available source simultaneously to ensure maximum yield for its publishers. Beanstock Media represents over 400 publishers, including top ranked comScore properties and connects with thousands of advertisers and hundreds of Demand-Side-Platforms (DSP), trading desks, ad exchanges and ad networks to maximize ad revenue for its publishers. Beanstock Media has offices in San Francisco, Los Angeles, New York, Denver, Seattle, Washington D.C. and Chicago. Connect with Beanstock on Twitter at @Beanstockmedia or Facebook at https://www.facebook.com/BeanstockMedia.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.