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Beautycounter, the Leader in Clean Beauty, Mobilizes Thousands for Political Action

The House of Representatives votes on cosmetic safety reform for the first time in over 80 years, and Beautycounter mobilizes their community around advocacy to support the vote

SANTA MONICA, Calif., March 12, 2020 /PRNewswire/ -- Yesterday, the House Energy and Commerce Committee's Subcommittee on Health voted on a bill to update our cosmetic safety laws, which have largely stood unchanged since 1938. The vote reflects consumer demand for more government oversight of chemicals commonly used in personal-care products. The vote passed in the subcommittee and awaits two more key votes in order for it to pass in the House, before moving to the Senate. In December 2019, Beautycounter's Founder and CEO, Gregg Renfrew, testified as an expert witness in a congressional hearing on cosmetic reform held by the same House subcommittee that first introduced the bill.

Beautycounter Founder & CEO, Gregg Renfrew

"This vote marks a victory for consumers across the country – one that has been 82 years in the making," said Renfrew. "By taking this first important vote, Congress is listening to American families. Our collective voices have been heard, and I applaud Chairman Pallone, Congresswoman Eshoo, and the members of the subcommittee for prioritizing this important public health issue."

Beautycounter is asking all consumers to take action by texting "BETTERBEAUTY" to 52886, urging their Representatives to support the bill. 

Over the past seven years, Beautycounter has sent over 150,000 emails, made over 15,000 calls, and held over 1,500 meetings with legislators in both the U.S. and Canada, all urging lawmakers to support cosmetic reform.

Beautycounter, the leader in safer skin care and cleaner cosmetics, has been mobilizing consumers around non-partisan advocacy for cosmetic reform since it launched in 2013. To lead a national movement for a cleaner future for all, Beautycounter is continuing their advocacy work in several ways throughout the year. This month, on the company's seven-year anniversary, they debuted the "Give 'Em Lip" trio, three bold limited-edition lipsticks featuring designs by activist and artist Lisa Congdon with messaging for change in the industry. The packaging features the unique text action which easily allows everyday consumers to email their Members of Congress about an issue that shares bipartisan support.

Historically, the company and their network of approximately 50,000 independent Consultants meets with Members of Congress across the country to discuss the need for cosmetic reform. Beautycounter also printed a full-page ad in The New York Times this past Sunday, calling on Congress to act.

For more information on Beautycounter's products, mission, and advocacy work, visit: www.beautycounter.com 

ABOUT BEAUTYCOUNTER
Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy to update federal regulations that have stood largely unchanged since 1938. The company's mission is to get safer products into the hands of everyone. Beautycounter develops and distributes approximately 150 products across skin-care, color cosmetics, advanced anti-aging, kids, baby, and personal-care collections. Beautycounter is a Certified B Corporation. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand that is available online at beautycounter.com, in retail boutiques in New York City, Denver, and a seasonal Nantucket pop-up, through strategic partnerships, and through approximately 50,000+ independent Consultants across North America. Beautycounter has received numerous awards, including Fast Company's Most Innovative Companies, Allure's Best of Beauty, Glamour's Beauty Awards, Refinery29's Innovators List, the NewBeauty Awards, WWD's 2019 Best-Performing Beauty Company (small cap), and the CEW's 2019 Indie Brand of the Year. For more information, please visit www.beautycounter.com. Follow along on social channels: Instagram: @beautycounter; Twitter: @beautycounterhq; Facebook: @beautycounterhq; YouTube: @beautycounter.